A Calligrapher Embraces Technology To Grow Her Business
Joanna Krupnick never planned on opening the calligraphy set her mother had given her for Christmas one year. But when, in February 2015, she found herself stuck on a remote island during a mid-winter snowstorm, she unpacked it and immediately began honing a new craft.
“I practiced all day, every day for weeks and then I shared some photos on my own Instagram account and it got so much feedback,” Krupnick told CBSN. By May, she had been hired to address invitations to a wedding. “It was obviously extremely stressful because it’s someone’s wedding.”
The digital technology native used Instagram as the platform to promote her old-fashioned designs, and ultimately launch a new career and start a business called Order She Wrote.
The self-taught calligrapher initially fielded requests from friends and friends-of-friends. She now is sought after by bigger outfits including Tiffany’s, Martha Stewart Weddings and The Knot, or in her words, “companies that I was sure had tons of options to choose from.”
“That’s when I realized that I was in a much grander scale then I realized and that people really liked my writing,” she said.
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