Joanna Krupnick never planned on opening the calligraphy set her mother had given her for Christmas one year. But when, in February 2015, she found herself stuck on a remote island during a mid-winter snowstorm, she unpacked it and immediately began honing a new craft.
“I practiced all day, every day for weeks and then I shared some photos on my own Instagram account and it got so much feedback,” Krupnick told CBSN. By May, she had been hired to address invitations to a wedding. “It was obviously extremely stressful because it’s someone’s wedding.”
The digital technology native used Instagram as the platform to promote her old-fashioned designs, and ultimately launch a new career and start a business called Order She Wrote.
The self-taught calligrapher initially fielded requests from friends and friends-of-friends. She now is sought after by bigger outfits including Tiffany’s, Martha Stewart Weddings and The Knot, or in her words, “companies that I was sure had tons of options to choose from.”
“That’s when I realized that I was in a much grander scale then I realized and that people really liked my writing,” she said.
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