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AMC Entertainment Holdings (NYSE:AMC), the largest movie theater chain in both the U.S. and the world, announced today that it would become the first U.S. theatrical exhibitor to launch a digital movie service — AMC Theatres on Demand. The company said in a press release that starting this week, members of its Stubs loyalty program in the U.S. would be able to rent or buy more than 2,000 of the most popular digital movies from a variety of top studios, via AMCTheatres.com, the AMC mobile app, or Roku-enabled smart TVs. Movie purchases and rentals will allow members to accumulate Stubs points that can be used toward in-theater rewards.
The company said it had reached agreements with “every major Hollywood studio” to make a selection of their movies available to rent or buy. This deal includes both new releases and popular catalog movies.
Both Lionsgate Entertainment and Paramount Pictures, a division of Viacom, will provide customers with an added incentive to use them first, awarding three additional movies to viewers who choose the studio for their first purchase or rental.
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