Apple announced the next generation of iPhone at their recent keynote event. Beyond the new tech specs, experts are mainly talking about the amazing trade-in offers that Apple is giving its customers.
Apple’s iPhone 13 and 13 Pro lines offer customers a longer battery life, high quality camera, better screen display, and new color options. Additionally, all three major wireless providers are offering a multitude of discounts to get customers to upgrade to these new 5G-capable devices. Apple has been offering trade-in pricing for the past couple of years now, however, the deals that one could get when buying an iPhone 13 are some of the best in the company’s history.
The deals coming from the wireless providers give customers these new devices at an extremely discounted price as long as they commit to staying with the carrier for several years. The goal is to lock in the most customers as possible, and get as many of them committed to their specific 5G capabilities over competitors.
Kaiann Drance, Apple’s vice president of iPhone product marketing, noted that there are “some fantastic offers from Apple and our partners when it comes to the pricing of the iPhone 13.” AT&T is currently offering up to $1000 off the iPhone 13 Pro or Pro Max and up to $700 off the iPhone 13 and Mini, essentially making all of the devices free.
“The catch in all cases is that you need to be willing to stay with whichever carrier you choose, because the discounts come back to you as monthly bill credits.”
Verizon is currently offering up to $800 off any iPhone 13, which covers the base costs for the 13 and the Mini. Both AT&T and Verizon require some sort of device trade-in on a fairly recent iPhone model in order to be on their unlimited plans, and to get the full trade in credit. AT&T also requires your device to be in good working condition while Verizon will take any phone, even if they have broken screens.
T-Mobile’s offer comes directly from Apple’s trade in offer. If you’re buying a new phone directly from Apple and trading in an iPhone X or newer, the company will give you a credit of anywhere from $100-$700 back. The newer the device you’re trading in the more credit you’ll earn.
Apple’s most recent iPhone 12 upgrade, the Magenta Max, as well as any other iPhone 12 Pro Max model can get you up to $790 back from Apple when you upgrade. Avi Greengart is an industry analyst at Techsponential who recently spoke about the rise of 5G and how it’s motivating carriers to get their customers to upgrade.
“Now that US carriers are rolling out 5G networks in earnest, they are all ensuring that these deals pay off by tying them to their most expensive service plans, requiring trade-ins, and extending the subsidies over two or even three years.”
AT&T’s deal requires financing your new phone over 36 months while Verizon needs you to finance over the course of either 24 or 30 months. T-Mobile’s Apple Deal gives carrier’s a potion of promotion through bill credits over the course of 24 months. In any case, if you decide to cancel your service with any of these carriers after upgrading, you risk being charged the remaining balance of the phone.
T-Mobile is also offering certain incentives like the “Forever Upgrade” to keep customers on their network for longer periods of time. This form of upgrade guarantees a trade in value of up to $800 for those on its network who buy a new iPhone 12 or 13.
In addition to the plans requirements, the $800 trade in value won’t appear unless you stay with the carrier for two years and keep the device in good working condition.
“At that point you can once again trade in the iPhone you are getting now and put that money towards a new device, keeping the cycle going. Carrier deals like the ones offered by T-Mobile are designed to drive more consumer loyalty and keep people from leaving,” said Anshel Sag, a senior analyst at Moor Insights and Strategy.
“Because so many of these deals require a higher-tier unlimited plan, the carriers are happier to keep these customers rather than letting them go to someone else who has more aggressive iPhone offers.”
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