Booking.com ‘Misleading’ Travelers Despite Legal Warning, Say Campaigners
(CNN) — Booking.com has defended itself against accusations that it’s continuing to use pressure selling tactics, despite a crackdown by UK regulators.
In February, the Competition and Markets Authority (CMA) announced that six hotel booking sites — Expedia, Booking.com, ebookers, Hotels.com, Agoda and Trivago — had been the subject of enforcement action due to “serious concerns” around “misleading” selling tactics.
Pressure selling, misleading discount claims, and pushing hotels which pay commission further up the rankings could confuse guests and be in breach of consumer protection law, the CMA said.
As a result, all six sites agreed to take action to be clearer about discounts, the number of other guests considering the property, and the number of rooms left. The final price of a room must be included in the headline price.
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