How Century-Old Companies Are Thinking About Technological Change
If you’re a 160-year-old company, technology isn’t just a nice-to-have — it’s essential for your survival. At a Fortune Brainstorm Tech breakout session Tuesday, business leaders gathered to discuss how to transform their business in a landscape of relentless competition.
Jill Ramsey, the chief digital officer of Macy’s, said her company is grappling with the ever-changing ways that customers consume fashion.
“They are using subscription services, they’re buying used clothing, they’re renting apparel,” Ramsey said. “If we’re not deeply experimenting with how people are consuming fashion, we won’t be around to create the next 160 years of our story.”

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