CBS Sports HQ Sees Big Growth in 2019, Amid New Content Strategy
After rolling out a new over-the-top streaming service for sports fans in February 2018, CBS experienced substantial growth last year after fine-tuning its 24/7 offering.
CBS Sports HQ more than doubled its total number of streams by 112% in 2019. The service also witnessed similar growth in total minutes viewed, according to the network.
Meanwhile, unique users on dedicated OTT platforms like Roku or Apple TV jumped 171% year-over-year.
“The first year of CBS Sports HQ was about setting up the infrastructure and building out the team that can manage a 24/7 network,” said Jeff Gerttula, executive vice president & general manager of CBS Sports Digital. “The second year, we were able to do more with our content and provide stronger coverage around news events.”
Since its inception, The National Digest has been dedicated to providing authoritative and thought-provoking insights into trending topics and the latest happenings.
