CBS Sports HQ Sees Big Growth in 2019, Amid New Content Strategy

After rolling out a new over-the-top streaming service for sports fans in February 2018, CBS experienced substantial growth last year after fine-tuning its 24/7 offering.

CBS Sports HQ more than doubled its total number of streams by 112% in 2019. The service also witnessed similar growth in total minutes viewed, according to the network.

Meanwhile, unique users on dedicated OTT platforms like Roku or Apple TV jumped 171% year-over-year.

“The first year of CBS Sports HQ was about setting up the infrastructure and building out the team that can manage a 24/7 network,” said Jeff Gerttula, executive vice president & general manager of CBS Sports Digital. “The second year, we were able to do more with our content and provide stronger coverage around news events.”

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