Chromebooks Dominating PC Market With 75% Annual Growth Internationally 

According to reports from Canalys, Chromebooks have been outperforming the rest of the industry product categories thanks to a 75% annual growth and shipment of over 11 million units last quarter. 

Overall the worldwide PC market has seen a 10% rise in shipments this past quarter with over 121 million units sold, according to data from Canalys. Growth in the tablet market has decreased slightly in Q2, with a total increase of just 4% with 39.1 million units sold. 

After its success in Q2, vendors of Chromebook continued to invest in the brand. HP came in second with a 116% increase in shipments for Q2. Lenovo came right after with an 82% increase in shipments and Acer was right next to them with a growth of 83%. 

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Brian Lynch is a research analyst at Canalys who claims the success of Chromebooks is showing that the PC market is remarkably resilient, and its growth will likely continue after the pandemic as well. He explained that “the company has cemented a healthy position across all end-user segments in the industry.” 

“Even as key markets like North America and Western Europe have seen schools begin to open up, shipments remain elevated as governments and education ecosystems plan for the long-term integration of Chromebooks within digital learning processes.”

“With Chrome’s hold over the education space relatively secure, Google is set to bet big on the commercial segment this year. We expect to see a strong focus on attracting small businesses with updated services, such as the new ‘Individual’ subscription tier for Google Workspace and promotions on CloudReady licenses to repurpose old PCs for deployment alongside existing Chromebook fleets,” Lynch explained. 

Lynch also noted that Apple is looking to expand its M1 success into the commercial space that companies like Microsoft have successfully been running. Microsoft is also gearing up to release Windows 11 this year, which will likely lead to another massive spike in sales. Lynch claims the race between Apple’s OS devices and PC devices has never been tighter thanks to overall advancements in personal device technology. 

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Tablets have been dominating the personal device market within the past few years, as more consumers are attracted to the lower price point, and touch capabilities that allow them to do even more than what they could on a traditional laptop. 

Apple has been leading the tablet market for quite some time, last quarter they sold 14.2 million iPads, and vendors in general saw a massive increase in buying once the pandemic started. 

Canalys research analyst Himani Mukka says this past quarter was the fifth consecutive one in which the tablet market has seen an exponential increase within the personal device market. 

“Even as consumer demand for tablets undergoes an inevitable slowdown in the coming quarters, there are exciting developments to be seen in commercial deployments. Canalys expects to see stronger integration between the tablet and PC, allowing for smoother workflow transitions between multiple devices, which is especially attractive to those operating under hybrid and on-the-go work styles.” Mukka said. 

“This will certainly be the case for iPads and Macs, but the introduction of Windows 11 on cloud, and its usage on devices that can run Android bodes well for tablet vendors, users, and developers beyond the Apple ecosystem.”