Marco Lambertini is CEO at WWF International. Eva Zabey is executive director at Business for Nature. The opinions expressed in this commentary are their own.
The devastation caused by the Australian wildfires in recent weeks is a poignant illustration of what can happen when businesses and governments ignore the risks they pose to nature and people.
Scores of people and millions of animals are known to have died in bushfires that have raged across Australia for months. On top of this tragic cost to human life and nature, the cost to the Australian economy could reach as much as $70 billion, once the impact on private property, public infrastructure and tourism is taken into account.
So much of this could have been averted.