Eagles To Offer Fans Comedy And Cooking Shows With ‘Eagles Entertainment’ Studio
The Philadelphia Eagles don’t want to just be a football team. They want to be a “global and progressive sports entertainment brand.” To make that grand plan a reality, the team’s launching an original content studio called Eagles Entertainment that will see the franchise spread its wings into comedy, cooking shows, and human interest documentaries about fans.
The NFL’s not just a sport. It’s sports entertainment. Yes, the Eagles will continue to offer boatloads of Xs and Os content for hard-core pigskin fans.
But internally the Eagles talk about becoming a “Netflix” of the NFL. A franchise that offers all kinds of content for Eagles fans, including more casual ones who don’t want to obsess over quarterback Carson Wentz’ “arm talent” or Cover-2 defenses. So the team’s expanding and rebranding its old Eagles Network video/content platform and exploring new categories.
“Our mission, essentially, is to be able to entertain Eagles fans everywhere they are, 365 days a year,” explained Jen Kavanagh, the team’s senior vice president of media and marketing. “The attitude around an off-season doesn’t exist when you have a responsibility to stay connected to 10 million fans across the world who care about your brand.”
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