German Lifestyle Event Spotlights Filipino Craftsmanship Skills
The country’s creative edge in producing distinctly designed handcrafted products takes center stage, once again, as Philippine manufacturers join “Ambiente 2020” this coming February 7 to 11, 2020, at Messe Frankfurt, Germany.
Under the Lifestyle Philippines brand, 24 strong furniture and home décor manufacturers that represent some of the artisan regions in the country will highlight handcrafted, and consciously made, products that speak of story and purpose.
The participation’s key messaging for this year is “Hands That Work.” This direction presents a celebration of the innate capabilities of Filipinos to create the most design-driven yet functional pieces from natural and sustainable raw supplies, and even from old and considered as waste materials. The participation will highlight the artistic and capable hands of local manufacturers that harnessed different material manipulation techniques to create exquisite products globally used and appreciated today.
“We are a country of artisans. Our ancestors, up to our modern lineage, are weavers, sculptors and artists who produce objects that excite the global market. Therefore, we are strongly rallying behind our exporters and helping them promote in the international arena through trade shows, like Ambiente,” said Center for International Trade Expositions and Missions Executive Director (Citem) Pauline Suaco-Juan.
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