The Golden State Warriors have announced the launch of Golden State Entertainment (GSE), a new affiliate company that will be used to create original content and tell compelling stories that are “rooted in and transcend the world of sports and entertainment,” according to the NBA.
GSE announced that they will be producing documentaries, collaborating with recording artists on musical releases and new marketing/partnership opportunities, as well as hosting a slew of culturally relevant events that speak specifically to the Bay Area, as well as the world.
David Kelly is the Warriors Chief Legal Officer, and will now also be the Chief Business Officer of Golden State Entertainment.
“It is an honor to be a part of this new chapter in the Warriors story. Audiences demand compelling content that speaks to them on a visceral level,” said Kelly.
“With the launch of Golden State Entertainment, we are excited to create content that celebrates the nuances of our experiences as athletes, artists, and members of diverse communities in ways that not only entertain, but hopefully create opportunities for learning and deep engagement.”
Kelly also discussed how GSE and Mandalay Sports Media are currently collaborating on a production of a feature-length documentary exploring the cultural legacy of prominent sports figures throughout the industry.
GSE is also currently collaborating with Frank Chi and the team behind the Academy Award-winning short film “Two Distant Strangers” for another upcoming documentary set to premiere this summer.
In terms of music, GSE has already collaborated with KPop star BamBam on the new single “Wheels Up,” which will be released this Friday, April 22nd. BamBam already debuted the single during a live halftime performance at the Warriors regular season finale against the Los Angeles Lakers on April 7th.
“Wheels Up” also features MAYZIN, an Oakland-based recording artist who recently signed a multi-album recording contract with GSE. This would also make MAYZIN the entertainment company’s lead artist.
“Music has such a rich history in the Bay Area. Being the lead artist for Golden State Entertainment provides an opportunity to be a voice that reflects and is understood by the community.”
According to the NBA, “GSE is the entertainment and content vertical under the larger company umbrella that encompasses the six-time NBA Champion Golden State Warriors, Santa Cruz Warriors, Chase Center, the Golden Guardians and Warriors Gaming Squad.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at email@example.com.