Hollywood’s Top Real Estate Agent On The Future Of Wellness Homes

Kofi Nartey says, “Wellness homes may drive measurable increases in both the quality and duration of people’s lives.”

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Celebrity and luxury real estate expert, Kofi Nartey, is leading the newest real estate trend of “wellness” homes, but what exactly does that mean? The wellness real estate market in general is growing at a rapid pace, internationally being worth over $4 trillion. Wellness real estate includes establishments specifically made and built with the clients physical and mental wellness in mind. 

It’s a relatively new market in the realm of real estate but Nartey has become a pioneer for it. Mainly popularized in California, where Nartey is based, this type of living arrangement puts the client’s health, both physical and mental, at the forefront of concern when looking for a place to call their own.

“By utilizing low toxicity materials, installing appliances that facilitate healthy choices (smart refrigerators), and conceptualizing floor plans and rooms specifically designed for healthy activities like exercise, meal preparation, meditation, these spaces may drive measurable increases in both the quality and duration of people’s lives,” Kofi Nartey on how wellness homes work in an interview with Forbes.

Nartey is the head of The Nartey Group and National Director of the Compass Sports & Entertainment Division. Before that he attended and played football at the University of California at Berkeley and received his MBA in the Presidential and Key Executive Program at Pepperdine University. He has been recognized and awarded for his negotiating, marketing, and sales abilities.

He mainly works with celebrities and luxury properties, a majority of the clients he’s brought in can be credited to his decade of football and professional acting experience. His past immersion within the professional athletic/acting field has allowed him to successfully service a multitude of professional athletes, actors, and other well-known clientele for almost 15 years now. 

In 2017, he made the Hollywood Reporter’s annual top 30 Hollywood Real Estate Agents list,  and has also appeared on HGTV shows such as “Selling LA” and “Million Dollar Listing”. He’s now using his success to capitalize off of the growing space for wellness homes and properties in the real estate market. His belief is that builders and developers that invest in wellness real estate will have a greater advantage in the growing market for it. 

Nartey says he tries to stay on trend with new advances in technology that can be incorporated into the real estate market. He likes to stay ahead of the curve to get the greatest understanding of newer developments, and better lead his team with hands on knowledge. 

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“I have to stay on top of what’s next so I’m able to provide guidance to builders on everything from wellness rooms to circadian lighting. Even simple things, like secure food and product delivery areas on porches (with controlled access from smartphones), can bring more value to clients and greater profits to my developers.” (Forbes)

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Every new trend, no matter how unnecessary it seems, contributes to the ideal of having the Utopian future smart home that we’ve all seen in shows like “The Jetson’s” growing up. Nartey says that even something as seemingly useless as a smart refrigerator needs to become an ideal and useful selling point for these clients, after all they can afford it. 

“The purchasers cited the refrigerator as a deciding factor, because they could order groceries and receive updates on items they needed from the refrigerator’s touch screen. More importantly, their kids could watch videos on that same screen while dinner was being prepped. That bit of calm for a parent is a game-changer,” he says.

It’s all about selling the convenience. Anytime a new advancement in technology is made, it’s all about making the customer’s life easier, and allowing that technology to take some of the stresses of everyday life away from them. Watches can remind us when to take something out of the oven, you can use your phone to turn off your houselights from miles away, cars can drive themselves, etc. the same concepts are applied to the real estate market. The property you’re selling to a client, whether it be an office building, studio, or home, needs to be built around the customers needs. More importantly, how the property can meet those needs with the most amount of convenience, even if that does mean a fridge that can stream any movie to keep your kids occupied.  

Ultimately, Nartey believes, it’s about turning that science fiction Utopia into a livable reality: