Streaming TV Programming for Kids Embraces Iconic Brands
When Apple was thinking about what kind of children’s TV programming it wanted on its new streaming service, it doubled down on two multi-generational crowd-pleasers — Snoopy and “Sesame Street.”
Apple TV Plus has carved out prominent roles for Charlie Brown’s floppy-eared beagle and for puppets from the famed Sesame Workshop in its slate of kid and family friendly programs.
“Both Snoopy and Sesame Workshop are crown jewels of the last decades in what family entertainment looks like. There’s a reason that we went proactively to those two entities,” said Zack Van Amburg, who is Apple’s head of worldwide video alongside Jamie Erlicht.
The decision to use existing children’s icons as the bedrock for the fledgling platform is one shared by several other streaming services, often with one eye on looming Netflix, the world’s largest streamer with an arsenal of titles attracting kids and families.
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