Amazon has received a slew of criticism within the past year of the pandemic due to the harsh working conditions their warehouse/lower level employees have had to endure at the sake of their own health and safety. Now, a surge of “fake” Twitter accounts have emerged to defend the corporation and push back on criticisms presented during the pandemic.
Many of the accounts are meant to be Amazon warehouse employees who love working for the company and believe Unions aren’t actually helpful. A majority of the account handles begin with “AmazonFC” followed by the first name of the “employee” and warehouse designation. The accounts often only tweet about Amazon in response to criticism and refute any tweets claiming the company enforces “robotic” working conditions that lead to “high injury rates.”
One account, which has since been suspended, tweeted: “Unions are good for some companies, but I don’t want to have to shell out hundreds a month just for lawyers!”
This is not the first time Amazon has used social media to try to combat criticism. Many Amazon employee accounts from 2018 and 2019 have since been deleted due to exposure. Amazon did confirm, however, that the latest tweets being spread online were fake.
“Many of these are not Amazon FC Ambassadors – it appears they are fake accounts that violate Twitter’s terms. We’ve asked Twitter to investigate and take appropriate action.”
The spokesperson for Amazon who released the statement above refused to acknowledge how many Twitter accounts were run by real Amazon ambassadors and how the company regulates fake accounts. Bellingcat is an investigative journalism site that compiled a list of at least 56 Amazon Ambassador Twitter accounts.
Some of the accounts only recently became active and were almost immediately suspended by Twitter. Some Twitter users have even created their own parody accounts to make fun of the corporation’s attempt at combating criticism.
Recently, Amazon CEO Dave Clark and the official Amazon News Twitter account criticized Senator Bernie Sanders, Elizabeth Warren, and Congressman Mark Pocan over certain policies. Those tweets backfired for Amazon after it was revealed that Amazon engineers flagged the tweets because they were concerned that they were “unnecessarily antagonistic which would risk Amazon’s brand reputation.”
Other leaked memos that initially sparked these fake Twitter accounts cited complaints from Amazon managers over delivery truck drivers leaving bottles of their urine and bags of their feces in trucks, despite the fact that Amazon’s PR account claimed all reports of workers needing to urinate in bottles to keep up with their workload was false.
The National Labor Relations Board is also currently determining “whether to consolidate multiple complaints from workers over the past year alleging interference from Amazon against workers’ attempts to organize or form a union,” according to the Guardian.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at firstname.lastname@example.org.