Uber Drivers In Europe Files Lawsuit Over ‘Soulless And Scary’ AI Algorithm
Uber drivers from the UK, the Netherlands, and other European countries have filed a landmark legal case against the ride-hailing company over fears of a “soulless and scary” algorithm that uses artificial intelligence to set pay and allocate jobs, giving certain drivers less money and rides.
The lawsuit alleges that an AI-powered pay-setting system breaches data protection laws and decreases earnings for drivers, according to reports.
The claim has been filed at Amsterdam’s district court where Uber has its European headquarters. According to the European Trade Union Confederation, this is the first collective legal move of its kind.
One of the main concerns being presented in this case regards a “black box” algorithm that’s fed on information about drivers to set a personalized rate for each ride. Drivers are afraid that this is pushing down their fares to the minimum that they are willing to accept.
Some of the drivers involved recently spoke with the Guardian, and explained that the algorithm has offered the same job to different people at different pay rates, while also offering them less money for their return journey after a longer trip because it calculated they will not want to come home empty.
“It is like someone watching you all the time and knowing about your weakness – the boss is the algorithm,” said Mohammed Shirwa, a 41-year-old Uber driver in Rotterdam.
“All the time the algorithm is learning about you and what you are willing to accept. So the prices go low but you are stuck. It knows you need the job.”
North London driver Kola Oba called the algorithm “soulless” to the publication, and recalled being offered the same job as a fellow driver, who was offered £27 and Oba was offered £23. They both believe that the difference in offers is because Oba had taken several cheaper rides so the AI assumed that he would accept a lower price.
“It’s scary – they have all my information and they are using it against my own wellbeing.”
“It defines how much I earn, how long I have to work, my time with my family, my resting time.”
Last month, the Dutch data protection authority fined Uber the equivalent of about $956 million last month for deactivating driver accounts through automated systems without ample notice.
Uber is also planning to implement driverless cars in European cities, initially with human supervision, which is also raising concerns about technology taking jobs from real people.
The legal case is being led by the Worker Info Exchange. The campaign group’s founder, James Farrar, won in UK supreme court to get Uber drivers worker rights.
The suit claims that Uber has unlawfully used automated decision-making, including profiling, in dynamically setting pay and allocating work. It also alleges that Uber unlawfully used driver data to train its AI models and is looking for damages for impacted drivers and an injunction to stop the conduct which it claims breaches GDPR data regulations, the Guardian reports.
Uber’s chief executive, Dara Khosrowshahi, said in 2023: “I think that what we can do better is targeting different trips to different drivers based on their preferences or based on behavioural patterns that they’re showing us.”
“While we haven’t seen the claim yet, we categorically reject the allegations,” an Uber spokesperson said.
“The Uber app uses real-time information about the trip such as journey, duration and destination to calculate fares.
“Drivers see their earnings and where a trip is going before they decide whether to accept it. The vast majority of total fares continue to go where they belong: into drivers’ pockets, and the percentage that Uber keeps from fares has remained relatively flat.”
Farrar stated: “It’s bad enough that Uber’s dynamic pay algorithms have squeezed driver pay for years now but the intrusive and underhanded way in which Uber uses its technology to monitor and influence drivers’ behaviour is an affront to their dignity as workers and as human beings.”
Anton Ekker, a Dutch lawyer leading the case, said:
“A computer algorithm should not independently make decisions that strip individuals of their livelihood. Like so many other online platforms, it should be held accountable for the large-scale exploitation of vulnerabilities of European citizens.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at eric.mastrota@thenationaldigest.com.











