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Summer Vacation

The Most Popular Vacations People Are Booking For 2022 

As more individuals receive their Covid-19 vaccinations throughout the world, many are planning their first big trips for when the world really begins to return to a sense of normalcy. 2022 is already seeing an influx in flight bookings under the assumption that by that point, more of the world will be vaccinated and Covid will be more obsolete. 

Here’s a list of some of the most popular destinations individuals are booking trips to for next year:

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Napa Valley, California: Many individuals are looking to book trips that will give them an experience, not just a simple resort vacation. After struggling throughout the pandemic and one of the deadliest wildfire seasons of the past decade, California in general is ready to open its doors for tourists again. Napa Valley is specifically offering a ton of different wine tasting resort packages that will give individuals the opportunity to plan their perfect vacation in wine country. By 2022, the Four Season Napa Valley will also be open and running, marking the first time a Four Seasons winery will be in Northern California. 

Paterson, South Africa: Speaking of experiences, the safari expedition’s offered at the Kruger National Park in South Africa is unlike any other safari experience out there. The Shamwari Private Game Reserve, in Paterson, South Africa, offers two daily game drives which allow individuals to digitally and safely search for wildlife native to the area. A majority of the wild animals in the game have left the actual reservation area due to colonization and poaching, however, this new experience will allow the reserve to rebuild what was lost while continuing to educate the world about the magic of wildlife. 

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Loire Valley, France: The Hotel Château du Grand Lucé is an hour away from Paris and has been open to the public since 2019, however, the property has existed since 1760. This French chateau that formerly housed royalty can now become your own personal vacation palace while you endure unforgettable experiences like biking through the village and picnicking in the flower-filled exotic gardens. 

Perez Zeledon, Costa Rica: For those looking for more of the beachside resort vibe without all the crowds, look no further than Perez Zeldon, Costa Rica. This 150 acre landscape includes a coffee farm, tribal village, lush rainforest, and plenty of white sandy beaches to rest and recharge on. 

Sardinia, Italy: This is one of the most popular beach destinations in Italy to date. Sardinia is known for its white sand beaches and captivating turquoise waters. There are a multitude of hotel options that offer complete serenity and privacy. All restaurants and shops are also within a walking distance depending on where you stay. 

Kyoto, Japan: Kyoto has become one of the most iconic Asian city destinations for tourists. They’re known for their luxury hotels that are bustling with Japanese culture. Visitors can hike to take a dip in some hot springs, enjoy all the local cuisine, and take in all of the culture with a multitude of historical sights to see. 

Google Maps

Google Travel Poses Major Threat to Online Travel Agencies

When you think of the top travel sites, you likely imagine companies like Expedia, Orbitz, and Kayak.com, which have long been used by travellers looking to book airline tickets, make hotel reservations, rent cars, and more. However, in recent months Google has entered the travel industry in a much more significant way with the launch of Google Travel, a service that leverages the company’s vast network of information to compete directly with Expedia and the like. Google, however, has a distinct advantage over other travel companies by virtue of the fact that it provides by far the most popular search engine in the world, accounting for 81.5% of all search engine traffic on the Internet. As people generally use search engines to find information to help them plan their travels, this fact gives Google a distinct advantage over rival companies, posing a potentially-existential threat to their businesses.

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Google Flights, is a service that allows people to search various airlines to facilitate the purchase of tickets through third-party suppliers, launched eight years ago in September 2011. This year, however, the company expanded their ambition in the travel industry by combining Google Flights with services allowing users to search for hotels and vacation packages with the May launch of Google Travels. What’s more, Google Travels also offers travel guides for locations around the world, presenting users with suggestions on things to do, recommended day plans, travel videos, and more. While rival services include similar functionality, Google Travel’s attractive, minimalist aesthetic is more likely to engage users, particularly those who are already entrenched in the Google ecosystem. As Google Travels integrates with other services like Google Maps and Android, it can offer customers a more streamlined, straightforward, and comprehensive approach to organizing information relating to travel.

Google’s efforts to rise to the top of the travel industry have directly resulted in shrinking traffic from Google to websites like Expedia and TripAdvisor, causing them to grow at a worryingly slow pace.

Crucially, however, Google also prioritizes search results relating to its own business over competitors. As such, when you search for the word “flight,” for example, the first result links to Google Flights, with competing services found lower on the list of results. As people most often click one of the top three links that appear in the results of a Google search, customers are naturally drawn to choosing Google’s services over their competitors, even in cases where competitors might offer a better option. Understandably, this has led to complaints from competing services, who blame the search giant for revenue slowdowns, as top travel companies struggle to figure out how to maintain dominance when faced with such a powerful competitor. Google’s entry into the business of travel coordination, and its practice of promoting its own services through its massive search engine, stings particularly because travel companies pay Google billions of dollars in advertising money to prioritize links to their websites in search results.

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Google’s efforts to rise to the top of the travel industry have directly resulted in shrinking traffic from Google to websites like Expedia and TripAdvisor, causing them to grow at a worryingly slow pace. According to Stephen McBride, writing for Forbes, Google earned around $18 billion from online travel agents that paid for advertising on their search engine last year, whereas the largest online travel agent, Booking.com, only earned $14.5 billion. To make matters worse, Google is charging these companies an increasing amount of money to appear near the top of search results as time goes on, further compounding their financial difficulties. However, as these companies’ advertising purchases are tremendously profitable for the search engine giant, Google is unlikely to deliberately drive them out of business, even though they could potentially do so with ease. As such, the company has developed a strange type of relationship with online travel agencies; though Google directly competes with them by offering the same services, their existence also helps them make money, meaning the massively powerful Google is incentivized to keep rival travel agencies in business while simultaneously cutting deeply into their profits. As a massively profitable technology company, Google is evidently finding it increasingly difficult to live up to their own standard of “don’t be evil,” which was once incorporated into its corporate code of conduct before being removed.