Condé Nast has announced that Vogue World will donate £2 million to London-based arts organizations through a newly established fund.
London’s Theater Royal Drury Lane hosted the Vogue World event last Thursday night. Organized by Vogue’s editor-in-chief, Anna Wintour, and Bafta/Olivier-winning director Stephen Daldry, the aim of the evening was to celebrate London’s history and heritage as a fashion landmark, and raise money for the UK’s performing arts scene.
According to reports from The Guardian, artists such as Stormzy, Annie Lennox, Cush Jumbo, Damian Lewis, Sienna Miller, Kate Moss, and FKA Twigs performed for a crowd of A-list celebrities and fashion/entertainment public figures.
“Vogue will be donating 100% of net proceeds from ticket sales to arts and cultural organizations in London in the form of grants. In addition to ticket proceeds, Vogue is working with a number of organizations and donors to increase donations to the fund through individual contributions.”
21 organizations will be receiving grants that can be utilized for anything related to their core mission and objectives. Some of the organizations receiving these grants include the Royal Opera House, the Royal Ballet, Southbank Sinfonia, and the Rambert dance company.
Reports state that the grants were written and provided to three different categories of organizations, the first being Vogue World’s cultural partners who helped produce the event. The other two categories are small diverse organizations in London and organizations that support freelancers in London’s performing arts.
The show itself was 37 minutes long and was live streamed around the world, kicking off London’s fashion week.
Before the event itself, Wintour gave a speech describing Vogue World:
“The arts are under threat in the UK, Vogue World is a timely reminder of how important they are, how vital a part of our lives, and how much they need our support.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at firstname.lastname@example.org.