Designer Fashion Labels Are Increasing Their Prices Post-Pandemic 

Top designer brands are currently increasing their prices as a means of making up for any economic loss that occurred within the past year due to the pandemic. Currently, there’s a high demand for luxury items among upper class individuals in the US. 

After nearly 18 months, designer fashion labels were finally able to revive the art of live fashion shows as well, which has brought back a certain cultural energy that the world was lacking throughout the past year of lockdown. 

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Chanel, for example, as a brand has increased their handbag prices by at least 15% when compared to last year’s pricing. Chanel’s revenues have also declined by nearly 20% throughout 2020. 

A recent Bernstein industry report identified “Rolex, Dior, Prada, Gucci and Louis Vuitton as brands that had raised prices. The pricing of luxury bags had increased at twice the level of the broader consumer prices index over four decades. The most desirable brands had translated growth into increasing prices quickly in an unrealised pricing upside.”

Bernstein analyst Luca Solca said: “Most luxury brands increased prices during the pandemic in the attempt to cushion the impact of lower sales. Chanel has been particularly aggressive in this move. Very desirable brands have the ability to increase prices, if they so wish. This has the advantage of reducing the risk of overwhelming the market and putting perceived exclusivity in jeopardy.”

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Orsola de Castro, founder of Fashion Revolution, a fashion activism movement, said: “The luxury industry needs to go back to some kind of semblance of luxury, because it’s hardly been immune to the low-quality, high-quantity bug. There is so much wrong with luxury these days, but the main issue is lack of transparency.”

“To imagine a luxury industry that really is luxurious, they need to reinvent their parameters, go back to the essence of what luxury is – craft, respect for human toil and skills, and beautiful materials. None of this can hurt people and nature, if we are to consider it a luxury product.”

There’s a major rise in the movement for sustainability in fashion, especially considering a lot of the more affordable brands that average working-class Americans can afford are produced in factories overseas, likely filled with harsh conditions and underpaid workers, however, the issue is clearly systemic. 

We can’t expect every American to shop sustainably when that’s just not possible for so many individuals, but we can reshape the brands that are deemed “luxury” to return back to a sense of craftsmanship and transparency, like de Castro explained, and hope that a larger revolution in the fashion industry can occur. 

Burberry To Celebrate The Iconic Stylings Of Stella Tennant In Newest Collection 

Stella Tennant will always be remembered as one of the most iconic British supermodels to grace the runway. Burberry and Tennant were very closely connected all throughout her 25-year-long career, and now, in their first womenswear collection since Tennant’s death, Burberry has announced that they would be using the collection as a means of celebrating her life and style. 

Riccardo Tisci is the designer who spoke to the media before the collections show, which was broadcasted on Burberry’s website this week. He claimed “Tennant was elegant and punk in a way that is very British, and completely authentic in a way that was her own.” 

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Beyond just being the highlight to numerous Burberry runway shows and advertising campaigns, Tennant also served as a consultant for the brand, and would often bring her country roots into the stylings she consulted on. Burberry’s tribute to the fashion icon follows Chanel, another house who Tennant had a long relationship with. 

This Burberry collection is full of pencil skirts, polo necks, sleeveless shift dresses, and high heels worn with bare legs and flat-ironed hair to really “channel Tennant’s minimalist 90s style.” 

“She invented an era. She looked incredible but it wasn’t about being outrageous. It might be about putting a beautiful diamond brooch on a man’s suit.” 

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The Burberry show was filmed during the last UK lockdown inside one of the brand’s flagship stores with no audience present. Initially the show was meant to premier last week, however, Prince Philip’s funeral caused them to postpone. 

Burberry is typically known for its gender fluidity in its fashion lines, so this pure focus on womenswear works to show just how loyal the brand was to Tennant. Tisci discussed on Wednesday that “fluidity and not being exclusive about gender is still part of who I am. My intention was not to resurrect barriers but rather to redress what I see as a gender imbalance at the house. When I arrived here, most of the business was about selling to women, but the icons of the brand – the trench, the car coat, the story of Thomas Burberry – were all male. So I want to make Burberry more feminine.”

“I like that now I can show a collection when it’s ready and when the consumer is ready to see it. There is more respect for creativity, instead of everything being run on a kind of industrial schedule. I actually really like working like this. And I love that everybody watches the show the same way, on the same level, with the same access – journalists, consumers, everybody.”

“My dream would be that when we go back to doing shows, we can be in an open space with everyone invited,” Tisci explained.