Brands That Are Putting Inclusivity At The Forefront Of Their Skin-Tone Products
In the beauty industry, the term “nude” often only refers to a minimal range of light skin tones that would only actually be “nude” for individuals with white skin. Some brands around the world are attempting to combat this inclusivity issue by creating lines of “nude” products that actually range in shades to be accessible for anyone.
Shades Of Shades is a new sunglasses brand that specializes in making luxury nude eye-wear for all skin tones. They have a wide variety of standard eyeglasses and sunglasses as well. Marsha Douglas-Sydnor is the founder of the brand who also helped create the online shade finder tool on their website that can help people from home match which eye-wear products will match their specific skin tone the best.
Rebecca Allen founded her own shoe brand, named after herself, after growing frustrated with the “variety” of nude heels that women of color are forced to choose from for their business attire. Her website has a standard 5 nude shades that range in lightness and darkness to be more inclusive. Allen sells heels, flats and sandals.
Salone Monet is another new nude shoe brand that runs their business on the motto “nude is not a color.” The brand has a total of six shades that fit a large range of skin tones. The shoes themselves are made in Italy and have grown to be very popular online within the past few months.
Kahumune also sells nude shoes but is mainly known for their “Find Your Nude” shade matching guide which is said to be extremely accurate. The brand has a total of ten different shades of shoe, and with every purchase the website provides you with a list of different makeup foundation shades from popular brands like Fenty Beauty and Bobbi Brown that match the nude you chose.
Nubian Skin is one of the most well-known brands on this list, as it’s one of the first women’s undergarment brands to specifically cater to darker skinned consumers. The company was founded on the principle of providing nude lingerie and beyond for women of color who were tired of exclusively buying light nude undergarments. The brand now offers intimates for men as well.
Nude Barre is another undergarment company advertised for women of color. The brand was founded 11 years ago and at the time was one of the most inclusive lingerie brands for women of color on the market. Erin Carpenter founded the company back in 2009. Carpenter is a professional dancer so wearing tights and nude undergarments was always a necessity depending on the costume she had to wear. After years of struggling to find a solid brand for her skin tone, she took matters into her own hand and just created one herself.
Fenty Beauty is one of the biggest beauty brands on the market today and with good reason. Rihanna broke barriers when she launched the brand in 2017 with a foundation line that included 50 different shades to help consumers really find their perfect skin match. The basis of all of Rihanna’s brands has always been inclusivity. As a woman of color herself, Rihanna has discussed multiple times how frustrating it was to always have to have make up on, but never the right shades that actually matched her.
Now, Fenty Beauty has created a new standard for beauty brands everywhere, especially make up brands. Companies that continue to release “nude” lines with little to no dark tones are receiving major backlash and losing tons of revenue due to the existence of brands like Fenty or Nubian Skin, while brands that have embraced inclusivity as the basis of their products are rising in popularity.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at firstname.lastname@example.org.