Posts

These Retailers Are Celebrating Black Friday Early This Year

/in , /by

With the Covid-19 pandemic throwing a major wrench in the way we all shop, many major retailers throughout the country are deciding to start their Black Friday deals online and early to give consumers ample time to take advantage of the year’s biggest day of sales. And since it’s still early in the holiday season, getting all of your shopping done now will make for less stress later. 

Abbio: The week of October 23rd to October 30th Abbio kitchen is offering its customers 25% of the entire site as a part of the brand’s pre-Thanksgiving VIP sale. Just use the code ABBIOHOLIDAY25 at checkout to receive your deal. Additionally, if you miss this round of sales, from November 26th to November 30th Abbio will be offering 25% off the entire site again for Black Friday/Cyber Monday, simply use code ABBIOBF25 at checkout. 

Embed from Getty Images

Best Buy: Best Buy has already started their holiday season with their daily Deal of the Day. This type of promotion is typical for major retailers like Best Buy during the holiday season, as it gives consumers something to look forward to in regard to waiting for something they want to go on sale. As the name suggests the item on sale changes everyday, but so far Best Buy has offered savings on amazing technology such as the Bella Pro Series 8-quart air fryer, Nixplay digital photo frame, Wakeman camping tent and Conair Hot Air Brush Styler. 

Dell: If you’re in the market for a new PC laptop or computer this holiday season look no further than Dell. Dell is known already for being one of the most affordable and well-functioning brands in terms of their personal computers. The company has already begun rolling out some Black Friday deals on their monitors and other various electronics; currently laptop models are on sale for up to 28% off!

Home Depot: If you have a handy individual in your life you’ve most likely shopped at Home Depot for gifts before, or maybe you just need to pick up some new materials for a home improvement project and you don’t want to break the bank. Either way, Home Depot is already offering a multitude of holiday sales, their biggest has yet to come, however. From November 6th to December 2nd Home Depot will be offering deals on holiday decorations, appliances, tools, and more. You can even pre-order your Christmas Tree now to make it less stressful for you come December!

Embed from Getty Images

Lowe’s: Keeping up with the home improvement theme, Lowe’s is also offering a bunch of holiday deals this year. Like Best Buy, Lowes has begun offering one-day Cyber Steals to motivate customers to check their website everyday for what the daily deal might be. So far the savings have reached up to 40% on select appliances and home renovation items!

Macy’s: Macy’s is known for being one of the go-to establishments on Black Friday, and this year they’re carrying that energy into their online Black Friday deals; which will officially begin on November 16th. Macy’s will have sales in every single one of their departments as usual. 

Target: Target will begin offering their Balck Friday deals throughout the entire month of November with discounts on home goods, clothing, accessories, electronics, and even groceries. Starting on November 29th customers will be able to preview the stores weekly Black Friday Now deals that will last for the entirety of the holiday season. Also, this year Target is introducing price-adjustments from November 1st to December 24th on any item that’s advertised as a Black Friday deal but offered at a lower price online or in store. 

Walmart: This retail giant normally always starts their Black Friday deals early in the season to ease some of the pressure of the actual day. Walmart is starting their deals on November 4th and will progressively add more and more as time goes on until it’s actual Black Friday.

Small Business Meeting

How To Prepare Your Business For “Small Business Saturday”

/in , /by

With Thanksgiving right around the corner shoppers are eagerly planning and waiting for one of the biggest retail holidays of the year. Once the turkey’s have been eaten and the last slice of pumpkin pie is gone, shoppers across the country get ready to wake up early and head to some of their favorite stores in an attempt to get a great Black Friday deal. Black Friday, however, is just the beginning of an extended weekend of shopping deals. Cyber Monday takes the title of second most recognized holiday shopping affair, however, one that is often overlooked is Small Business Saturday. A Saturday that’s meant to remind consumers everywhere that while they’re shopping at retail giants for the holidays this year, don’t forget about the hard-workers that make up local small businesses. Supporting your local small business is especially important during the holidays, while retail in general tends to boom during the holiday month, small businesses are often disregarded in terms of shopping, when superstores and online retail giants have taken over. 

Owning a small business is something that you should pride yourself greatly in. Running an entire establishment and keeping up with modern retail trends can definitely be difficult, but millions of Americans are out there doing it and succeeding. There’s many ways that these businesses can keep up a modern and fresh image, especially during this major shopping weekend, to really draw customers in. 

Embed from Getty Images

Store design, graphics, and branding is obviously so important to catching the consumers attention. The holidays give small business owners another great opportunity to do a mini “re-branding” of their businesses aesthetic, and doing so will draw in the attention of holiday lovers everywhere. If you own a store front property, don’t be afraid to invest in some lights and other festive decorations to engulf the outside space of your business. While tedious, holiday decorations in general evoke a very “homey” and euphoric reaction in customers and will draw them in to see what kind of holiday specials you’re offering. The same goes for interior design, don’t be afraid to make your space festive with some little pre-lit Christmas trees, ribbon, twinkly lights, and glitter, glitter always helps. Even if you just have customers coming in to take photos of the amazing decorating work you’ve done, that’s free publicity right there, so don’t be afraid to do what you need to do in order to get the most foot traffic. 

Social media presence is a major requirement for owning a small business in this age. Your online presence is how you advertise, especially if your business is locally based. If you don’t have any sort of social media profiles for your business, definitely make a few! Especially for the holiday season and Small Business Saturday (SBS), you can turn to your platforms to inform your following of all the great SBS sales you have going on. Word spreads the quickest when it’s done through digital communication, so don’t hesitate to join the digital age, especially when it comes to your business. 

Embed from Getty Images

In preparation for SBS, you also want to ensure that all lines of communication relating to your business are up and running. Telephone lines are cleared, internet access is set up, and you have staff ready to answer any customer questions in a quick and efficient matter. Relating to technology, you want to ensure any digital devices that you use to run your business are set up and in working order before the holiday weekend rush. If you know for a fact that you’re likely to get major foot traffic at one point or the other during the day, maybe invest in an additional “Square Terminal” that can simply be plugged into your phone (or employee’s phones) to take care of credit card transactions with customers, (assuming you’re in some sort of retail industry). Running a small business as smoothly as possible during a holiday retail weekend will stick with customers, and most likely lead to word spreading about all  the great deals your having. 

Finally, ensure that you and your team are ready and prepared for this holiday season. Employee’s tend to feel residual stress from the holiday’s in general that they bring into the workplace, and understandably so. The holidays in general can cause a whole slew of emotions and stresses to occur, be the leader they need you to be and ensure everyone that you’re a team and will work together the whole way through. Bringing in some holiday snacks might keep morale up as well. So whip out the cookie mix, Christmas lights, holiday ads, high-speed internet, and get ready for another successful year in the books of running a successful small business. And good luck this Saturday!