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Honda and LG Team Up To Build An EV Battery Plant In The United States

In a recent press release, Honda Motor and LG Energy Solution revealed that they are planning to invest $4.4 billion in order to build a new battery production plant for electric vehicles. 

The partners haven’t officially announced where the new production plant will be located, but they are hoping to start construction by early 2023 and prepare for mass production by the end of 2025. 

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“Honda and LG Energy Solution said they picked the US because local production and a “timely supply of batteries” would best position them to succeed in the growing North American electric vehicle market,” according to CNN.

There are ideas that the plant is likely to be built near Marysville, Ohio or Greenburg, Indiana where Honda has huge manufacturing factories located.

The plant is set to produce electric batteries that will be exclusively used for Honda vehicles that are assembled within North America.

“Our joint venture with Honda, which has significant brand reputation, is yet another milestone in our mid- to long-term strategy of promoting electrification in the fast-growing North American market”

Honda’s joint venture with LG is actually part of a larger trend of automakers following Ford, General Motors, Toyota, Hyundai-Kia, Stellantis and VinFast having announced plans for US battery plants. 

With a new US law to start producing more electric cars to cut back on gas, this gives the car manufacturers even more incentive to build the battery plants all across North America.

The new law also includes a tax credit for up to $7,500 that could be used to cover the cost of purchasing an electric car. But in order to receive that credit, the vehicle has to have a battery that was built within North America with 40% of the metals mined or recycled there. 

“Honda is working toward our target to realize carbon neutrality for all products and corporate activities the company is involved in by 2050,” said Honda Chief Executive Toshihiro Mibe.

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Currently, Honda doesn’t have an electric car in their catalog. They are planning on launching an SUV, titled “The Prologue”, in 2024.

By 2030, Japan-based Honda is hoping to have at least 30 electric vehicle models globally and sell exclusively in North America by 2040. 

“Aligned with our longstanding commitment to build products close to the customer, Honda is committed to the local procurement of EV batteries which is a critical component of EVs,” said Mibe. 

The demand for electric vehicles is expected to continuously grow not only in the US but also in other nations due to climate change, pollution and the price of gas continuing to rise.

Young Woman Using AI Device

How AI Will Shape Life in the Home

Thanks to the rapid advancement of technology and a healthy global economy in which companies compete to develop the most impressive and compelling consumer products, the future of life in the home is shaping up to be characterized by artificial intelligence. Google, for instance, has shifted its business to focus on so-called “ambient computing” technology, which aims to integrate itself seamlessly into the home, assisting customers without intruding into their lives. The Google Home line of products, for instance, works by listening for the phrase “OK Google” or “Hey Google,” which prompts it to respond to verbal commands using natural language processing. Other companies, like Amazon and Apple, have developed products that work along the same lines, with the goal of becoming an essential part of people’s lives without making their presence obvious or intrusive. As the trend of integrating AI into the home continues, other manufacturers are likely to develop appliances that use technology to optimize the efficiency of life in the home.

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Take, for example, LG, which is working on technology to improve the oftentimes-difficult experience of installing new appliances like washing machines and dryers, as well as technology that improves the customer service experience when consumers run into issues with the company’s products. So-called “smart appliances” work by integrating artificial intelligence deeply into all aspects of the appliances, helping users install appliances, detecting and communicating hardware errors, and even providing customer service using chatbots which are programmed to understand and respond to common consumer queries. LG’s latest iteration of washing machines and dryers connect wirelessly to customers’ smartphones using their proprietary ThinQ mobile app, which notifies users when the installation of appliances is completed and also provides users with information about the functioning of their devices as time goes on.

LG’s newest washing machine and dryer, called the LG TwinWash and ThinQ Dryer, include a number of sensors and artificial intelligence programs to streamline and improve the laundry experience. The TwinWash washing machine, for instance, includes voice recognition technology to allow users to operate the machine in a natural way without using buttons, and the washing machine can even give users verbal laundry advice depending on the types of stains on clothing. The machines also intelligently discern the softness of laundry in order to minimize fabric damage and improve washing quality. Additionally, when these appliances are released to the general public, users will be able to receive updates via their smartphones notifying them of problems with the devices that need to be addressed as well as reminders for scheduled maintenance in order to extend the life of the products and, in theory, reduce overall costs.

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The appliances that work with LG’s ThinQ app are not limited to washers and dryers, but include everything from refrigerators, robotic vacuum cleaners, smart TVs, and more. LG’s InstaView smart refrigerator introduces a number of features that set it apart from today’s standard refrigerators, with the aim of saving energy and improving food freshness, among other features. The InstaView refrigerator is packed with a number of features that were once considered squarely in the realm of science fiction; for instance, the fridge includes a camera that films the inside of the refrigerator when the door is closed, which users can view on the device’s LCD touchscreen or remotely using the ThinQ app on their smartphones. Users of the InstaView refrigerator can also program the appliance to remind them when their food expires, and the device even includes Amazon Alexa, a popular voice assistant that can play music, check the weather, and even help users shop for groceries. The fridge also alerts users when the door is left open, produces large amounts of ice for parties or other occasions, and can enter a low-power mode that keeps food fresh when the user goes on vacation.

Clearly, such advanced home appliance technology is not for everyone, and consumers may reasonably question the usefulness of many of these products’ features. When LG’s line of smart appliances releases in the United States, they are likely to be very expensive, limiting their appeal to a small audience of consumers. However, if history is any indication, the technology that powers these appliances is likely to grow more sophisticated and cheaper with time, and it may just be a matter of time before smart appliances become a commonplace and even mundane sight in the home.