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Gwyneth Paltrow Faces Backlash Over Luxury Israeli Real Estate Campaign

Gwyneth Paltrow is drawing criticism online after appearing in a promotional campaign for an upscale residential tower being developed in Herzliya, Israel. The controversy follows the Oscar-winning actress’s discussion of her political views during a June 2 episode of her Goop Podcast. Speaking with Trae Stephens, co-founder of military technology company Anduril, Paltrow described herself as politically independent.

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Luxury NYC Real Estate Transactions Continue To Rise Despite Mamdani’s Proposed Tax Plan 

High-end real estate sales in Manhattan have increased within the past month, despite concerns from the wealthy over New York Mayor Zohran Mamdani’s proposed pied-à-terre tax. 

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According to reports from Olshan Realty, there were 133 contracts signed for apartments priced at $4 million or above between April 14th and May 10th. Olshan said that during the same time last year, 130 transactions occurred. The total dollar volume increased by 10% to $1.12 billion.

Reports also show that sales at the higher ends of the market are also still strong. Contracts signed for apartments priced at $10 million or more have surged by 80% to 34 contracts. Real estate brokers and business leaders, however, are warning that a new second-home tax will drive out wealthy New Yorkers. 

“The last four weeks demonstrates that an impending pied-à-terre tax has had no effect on the luxury market in Manhattan,” said Donna Olshan, president of Olshan Realty, to CNBC.

The market could, and likely will, turn once the tax is officially imposed as this surge comes as the proposed pied-à-terre tax that is currently going through the New York legislature. This proposed tax is fueling an ongoing debate regarding taxing the wealthy in New York. 

The tax was initially proposed by both Mamdani and New York Governor Kathy Hochul on April 15th. If put in place, it would be an annual levy on non-primary real estate in New York valued at $5 million or more. Mamdani also said that the tax will raise $500 million in annual revenue so that wealthy part-time New Yorkers “pay their fair share.”

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In response, real estate brokers have been lobbying to halt the tax in Albany over concerns of hurting the market and costing jobs and tax revenue. Second-home owners in New York already pay property taxes but don’t typically use public services that benefit the city like schools or public transportation. 

Corcoran Group President and CEO Pamela Liebman told The Real Deal that their group “has so many deals that have been put on pause, particularly at the $30 million, $40 million level, that are just wait and see.”

Mamdani announced his proposal initially in front of Citadel CEO Ken Griffen’s apartment building. Griffin lives in Miami and purchased an apartment in 2019 for $238 million, setting the record for the most expensive home sold in the US Citadel. He’s also building a $6 billion new building on Park Avenue. 

In an interview with CNBC, Griffin said he will “expand the Miami workforce over the next 10 years as an immediate and direct consequence of the mayor’s poor decision here, with respect to his posting of that video.” 

Mamdani’s press spokesman stated that the mayor “wants all New Yorkers to succeed but the tax system is fundamentally broken. It rewards extreme wealth while working people are pushed to the brink.”

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Plan to Tax Ultra-Luxury Second Homes Gains Momentum in New York

New York State officials are rallying behind a proposal from Gov. Kathy Hochul to impose a new tax on high-value second homes in New York City, reviving a long-debated idea aimed at both raising revenue and addressing inequality.

The measure, expected to be part of the upcoming state budget, would apply to residential properties worth $5 million or more that are not used as primary residences. Often referred to as a pied-à-terre tax, the proposal targets wealthy individuals who own property in the city but live elsewhere.

Support for the plan has grown amid shifting political priorities. Mayor Zohran Mamdani, elected on a platform centered on affordability, has pushed for stronger measures to ease financial pressure on everyday New Yorkers. Although Gov. Hochul has rejected his call for higher income taxes on millionaires, she has signaled willingness to pursue alternative approaches to help close a projected $5.4 billion budget shortfall.

The concept itself is not new. A similar effort surfaced in 2019 after hedge fund billionaire Kenneth C. Griffin purchased a $238 million apartment overlooking Central Park. That proposal ultimately failed after intense lobbying from the real estate industry. This time, however, officials suggest the environment may be more favorable for passage.

Details of the current proposal remain limited, but the basic framework is taking shape. The tax would function as an annual surcharge layered on top of existing property taxes. It would apply broadly, not only to out-of-state owners but also to New York residents who maintain second homes in the city and to investors holding vacant units. Properties rented out full-time would be exempt.

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One unresolved question is whether city residents who own multiple apartments locally would be subject to the tax. Additionally, determining which properties meet the $5 million threshold may be complicated by the city’s uneven assessment system. Single-family homes are valued based on market price, while condos and co-ops rely on income-based formulas tied to the building, a distinction that could significantly influence who is taxed.

The Hochul administration estimates the tax could generate at least $500 million annually, though past projections suggest a more modest outcome. A 2020 review of the earlier proposal by the Independent Budget Office estimated revenue closer to $232 million. Abir Mandal, a senior policy analyst with the Tax Foundation, a nonpartisan tax policy organization, is skeptical of the plan’s claims.

“Will this bring in revenue? Yes. But will it bring in as much as the governor thinks it will? Probably not. There are plenty of ways for wealthy people to avoid taxes.”

Indeed, enforcement may pose challenges. Many high-end properties are owned through limited liability companies or trusts, structures that can obscure ownership and complicate classification. The state is expected to rely on existing residency declarations, which determine where individuals pay income taxes, to distinguish primary residences from second homes.

If implemented, the surcharge would likely follow a sliding scale, increasing with property value. A luxury penthouse worth $100 million would face a substantially higher charge than a $5 million apartment.

The scope of the tax remains uncertain. Officials estimate that roughly 13,000 properties would qualify, but the number of second homes in the city has been declining. According to the New York City Housing and Vacancy Survey, units used only occasionally dropped from 75,000 in 2017 to about 59,000 in 2023. Broader trends, including high interest rates, rising home prices, stricter short-term rental rules, and fewer foreign buyers, have contributed to the decline.

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Politically, the proposal offers a middle ground. It allows Gov. Hochul, who faces reelection and has resisted broader tax hikes, to generate revenue without raising income taxes. At the same time, it taps into widespread frustration over empty luxury apartments that many view as symbols of inequality.

At a recent news conference, Hochul underscored that sentiment, pointing to the skyline filled with largely unoccupied units.

“They’re part of our skyline, but those people are not part of our city.”

Mayor Mamdani echoed that framing in a post on X, writing, “We will be taxing the ultra-wealthy and global elites.”

The proposal has also received backing from City Council Speaker Julie Menin, who called it “a smart, sensible proposal,” as well as cautious support from leaders in the State Senate and Assembly, whose approval will be required for the measure to move forward.

Still, opposition from the real estate industry has been swift and forceful. The Real Estate Board of New York (REBNY) has launched a campaign urging lawmakers to reject the tax, warning of broader economic consequences. Critics argue that wealthy buyers could simply shift their investments to lower-tax states like Florida, reducing demand in New York and discouraging new construction at a time when housing supply is already constrained.

“This annual tax will weaken the city’s broader economy — all without addressing its fiscal problems in the first place,” the REBNY president, James Whelan, said in a statement. “Albany should focus on policies that encourage investment and housing production to create a more affordable city, not ones that stifle its growth.”

With a July 1 deadline looming for the city’s budget agreement, negotiations between state and city leaders will determine whether the pied-à-terre tax finally becomes a reality or joins earlier versions that failed to cross the finish line.

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International Luxury Real Estate Icon, Sarkie Ampim, Gives His Audience A Look Into The Industry 

Sarkie Ampim is a well known figure in the international luxury real estate industry. Besides his influence throughout the market itself, he also has amassed a worldwide audience of over 100,000 followers between TikTok and Instagram. He utilizes his online presence to give individuals a true look into the life of a realtor serving luxury clients in places like London, the US, and West Africa. 

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Ampim recently spoke to USA Today about his specific approach to different markets around the world and how he utilizes social media to let his followers know about the inner workings of the multitude of real estate markets he works in. 

“You have to understand culture without losing local nuance. Trust looks different in every market. The way you earn it differs, but integrity is universal.”

To navigate the many markets and wide range of clientele Ampim works with, he knows that specificity is key. He stated that trying to deliver a universal message and technique as an agent will end up backfiring, because every client is different and has varying needs. 

Ampim prides himself in his ability to create personalized plans and strategies for every client, making him an authentic figure in real estate. 

Through Coldwell Banker Warburg, Ampim works on high-profile commercial properties, exclusive developments with first-time buyers, seasoned investors, and high-net-worth clients, according to USA Today

Sarkie is originally from Ghana and was raised in both England and the US. Initially, his career began in Brooklyn, NY as a Commercial Real Estate Agent. He quickly developed skills and techniques in property transactions and the market, solidifying a long lasting client base.

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“Real estate moves quickly in New York, and Ghana is catching up fast. Both markets are full of energy, culture, and opportunity. You just have to know how to navigate them.”

“I’ve always been fascinated by the way people live, how culture, design, and opportunity connect,” he said.

Sarkie moved into finance at Belstar Capital where he focused on project finance for infrastructure development in emerging markets. He then was able to gain global fluency in urban growth.

However, Sarkie always craved the world of real estate, so he eventually went back full-time to work at the boutique firm Batra Group, where he became very well known for his work as a Commercial and Residential Agent. 

“It’s about honoring where people come from and where they want to go next. I see myself as a bridge.”

“I’m passionate about bridging the gap between the U.S. and Ghana,” Sarkie Ampim says when discussing looking towards the future.

“There’s so much opportunity, and it’s filled with culture. Real estate is one of the most powerful ways to connect the diaspora.”

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NYC Luxury Real Estate Heads Nervous After Zohran Mamdani’s Primary Win

Multiple luxury real estate heads in New York City cited their worry after Zohran Mamdani won the Democratic primary for mayor. These executives are claiming their high-end clients are putting potential buys on pause due to the political climate arising in the city.

NYC Real Estate

New York City Luxury Real Estate Expected To Thrive In 2021

Based on New York City real estate’s last quarter of 2020, the luxury sector of the market is expecting to thrive in 2021. Sales of homes that cost more than $4 million increased slightly when compared to how they were selling this time in 2019; a surprising shift in the market considering we’re currently in the worst phase of the Covid-19 pandemic yet. 

Donna Olshan is the president of luxury real estate broker Olshan Realty who claims this increase is partially due to “a demand that was never met because we lost the most important real estate quarter to the pandemic – the spring. The upward tick also occurred because most of these sales are [to] New Yorkers, or from the New York metro area, betting on the home team. They are getting Covid-19 discounts, they’re looking at the long-term prospects of New York, and they’re buying.”

Jonathan Miller is the president and chief executive officer of Miller Samuel appraisers who thinks that NYC will see a major uptick in sales in 2021 because while many made the move to the suburbs during the pandemic, that craze will soon be over as the world begins to reopen. 

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“The way I think of the suburbs is that they had their moment. The ‘fleeing the city’ narrative is already extremely dated. While suburban sales are still up year over year, it’s just no longer a rocket ship of growth.” Miller also believes that this over-saturation of individuals in these suburbs are going to drive those markets way up, along with the prices of property. “And the jump in pricing, largely caused by what I would call panic buying—where people left the city out of fear—that was front end-loaded, and I don’t see a compelling reason why that [price growth] can be sustainable.”

Olshan believes that Brooklyn in general will stay as hot on the market as it has been; the pandemic hasn’t really impacted the real estate in the borough. “Luxury” real estate in Brooklyn is also much “cheaper” when compared to what’s considered luxury on the Upper East Side. Any home over $2 million in Brooklyn is considered luxury, which according to Miller is the main reason the area is so popular. 

“Brooklyn is certainly accelerating, and I don’t see any reason for that to stop I mean a million dollars buys you more space, and once you get into that luxury sector, that value grows quite a bit.”

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Foreign buyers investing in luxury New York City properties throughout the pandemic have certainly helped keep the industry, and economy, afloat, however, this has also caused the pricing to increase exponentially, and considering we’re in the middle of one of the worst economic disasters in US history, less American investors are likely to purchase these properties. 

In Manhattan this will especially be an issue considering how large the luxury condominium market is now in the borough, which Miller describes as being “burdened with a tremendous amount of supply.” 

“In 2020 we had 8.7 years of sellout, meaning it would take 8.7 years to sell all unsold Manhattan new-development condos. That is likely to drop to 7.2 years in 2021, because there’s an anticipated decline of new products coming into the market. Plus, additional sales will occur as buyers are drawn by discounted pricing. I think in 2021 we’ll see a continued drop in price trends.”

The next few months will be determined by how well the economy is able to recover with the new Covdi-19 economic relief packages, as well as how the country begins to recover with the rollout of two vaccines. 

Art in Home

Art Is The Newest Luxury Real Estate Trend

Real estate trends change every year. As our world continues to modernize and our culture continues to advance, we notice the spaces that we find on the market are doing the same. Luxury real estate is an industry that constantly needs to be up to par with what’s considered new and exciting in the eyes of society. 

So for 2020, what’s the trend? What’s keeping luxury clients engaged and ready to invest in future properties? For Miami, the answer is art. Miami has become a major hub for artwork and culture within the past few years — after all, they already are known for their annual Art Basel festival, which is one of the most attended and prestigious art fairs in the United States.  

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2000 Ocean is one of Miami’s newest and most talked about luxury real estate developments to come out of 2019. The luxury high rise apartments are priced anywhere between $2 million to $9 million and were developed by KAR properties, one of the most notable real estate firms in the US today. Shahab Karmely is the CEO of KAR, and recently discussed 2000 Ocean and KAR’s new art curator program that they plan on implementing into their luxury properties in the new year. 

“It [the art curating program] is part of our lifestyle services offerings. Art is part of mainstream culture today and Miami is at the center. Today incorporating lifestyle factors including professionally managed art programs are necessities if you want to be in the true luxury sector,” Karmely explained

Art has often been a symbol of sophistication and culture. The simplest piece can be representational of any worldly issue or personal journey; it’s completely subjective, which is the beauty of it. Every person can interpret a piece differently, and inviting that energy into the home, one of open conversation and understanding over the creative process, is exactly what’s on trend right now. 

In a time full of disagreement and argument, politically, our world has grown to be a battle, a constant back and forth in terms of opinions. As such, adding something like art into the home that can promote a positive difference of opinions is what real estate developers want to accomplish. 

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For 2000 Ocean specifically, Art Curator Megan Kincaid is leading the effort for the new luxury apartment properties. According to Karmely, Kincaid was hired as an expert who can offer education to clients and provide them with an understanding of what it is to have beautiful art in these luxury properties. 

“[Kincaid] will organize exhibitions of modern and contemporary art for residents, curate rotating shows, lectures, and art-inspired events. Personal art exhibition outings around Miami are offered. The program is meant to enhance living through art in your home and Miami. To enjoy art, you need knowledge and appreciation. We will overcome that by educating homebuyers who may have felt art was not for them,” Karmely said. 

When it comes to “staging” a luxury property, showing it with an art piece as the focus of a particular space in that property is a marketing strategy that’s been used for years. Staging in general shows clients what a home could look like if they were to move in. When it comes to luxury properties, the goal is to not only give the space a “home-y” feel, but also an extravagant one. Art tends to always make a space feel more luxurious, as it’s mainly found in museums or in the homes of the extremely wealthy depending on the piece, so when it becomes the focal point of a room, it gives off that same effect. 

Miami is kickstarting one of 2020’s first of many real estate trends. It will be interesting to see how art in the home develops and expands throughout every tier of real estate and how the market reacts. For now, only time will tell. 

Real Estate Agent

How To Advertise Luxury Real Estate To Multiple Generations

Real estate agents are finding it harder and harder to reach an intended demographic with content that will engage them and make them want to buy, so they’re changing the way they do business.