Mattel Launches Autistic Barbie Within Diversity And Inclusion Line
Mattel has officially launched its first autistic Barbie as the newest member of its diversity and inclusion line. The release of this new addition comes just six months after the company released its first doll with type 1 diabetes. These dolls are designed so that “more children see themselves in Barbie” and they have the chance to play with dolls that “reflect the world around them.”
Autism is a form of neurodivergence that influences how people experience and interact with people and the world. It varies greatly depending on the individual, and according to the World Health Organization, more than one child in a hundred is believed to be autistic.
The newest addition to Barbie was made in collaboration with the US charity the Autistic Self Advocacy Network, and is specifically designed to represent some of the ways in with children with autism might experience, process, and communicate with the world.
The doll itself has eyes that gaze slightly to one side, representing how some people on the autism spectrum avoid direct eye contact. She also has fully bendable elbows and wrists to enable repetitive physical movements that help some people with autism process sensory information, also known as stimming.
She also has a fidget spinner and noise-cancelling headphones to reduce sensory overload, both of which are in signature Barbie pink. She also comes with a tablet with symbol-based augmentative and alternative communication buttons to help with daily communication.
The first Barbies were released in 1959, and up until 2019, none of them had disabilities. Now, however, there are Barbies that are blind, use wheelchairs, have Down syndrome, prosthetic limbs, vitiligo, and hearing aids.
Jamie Cygielman, the global head of dolls at Mattel, stated that this addition is the company’s latest expansion to their commitment to representation and inclusion.
“Barbie has always strived to reflect the world kids see and the possibilities they imagine, and we’re proud to introduce our first autistic Barbie as part of that ongoing work,” she said.
“The doll helps to expand what inclusion looks like in the toy aisle and beyond because every child deserves to see themselves in Barbie.”
“We engaged with the autistic community throughout the design process, always mindful that autism is experienced differently by every individual and is not always visible. The elements of this doll reflect how some people on the spectrum may experience and express the world, and we hope that by partnering with influential voices within the community, Barbie can continue to showcase a broader range of authentic experiences.”
Barbie has now joined the likes of brands Lego, which sells a variety of figures with non-visible disabilities, and Lottie which sells dolls with autism.
Jolanta Lasota, the chief executive of Ambitious about Autism, stated:
“Theoretically any Barbie can be reimagined as autistic, because autism doesn’t have one look. But representation is powerful and Barbie is an iconic toy, so we hope many autistic children feel pride at seeing some of their experiences reflected in this new doll.”
“We know some autistic young people are reluctant to use supports such as ear defenders and stim toys at school for fear of standing out, so the more we can normalise these types of visible markers the better.”
“With girls three times less likely than boys to be diagnosed with autism, this toy also shines a light on the experiences of autistic girls, who often slip under the radar.”
Author and founder of an online community for neurodivergent people, Ellie Middleton, stated that she’s hoping with this new release, Barbie can challenge some of the misconceptions around autism.
“I never considered, and the people around me never considered, that I might be autistic, because we had never seen anyone that looked like me, acted like me, or had anything in common with me have that label assigned to them.”
“Having an autistic Barbie changes that. She is showing young girls that it is OK to be autistic, it is OK to be different, and it is OK to wear those differences with pride.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at eric.mastrota@thenationaldigest.com.






