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Gwyneth Paltrow’s “The Goop Lab” Netflix Trailer Causes Controversy

The start of a new year means a whole new opportunity for the world of entertainment and streaming. Like most services, Netflix has begun making some announcements as to what’s to come in 2020 for the platform, in the hopes to engage more binge-watchers and movie lovers alike. Their most recent announcement involved actress Gwyneth Paltrow and her widely known lifestyle and retail brand, Goop, and a new series titled “The Goop Lab.”

The mini-series is set to be six episodes long and will be premiering on January 24th. The lifestyle brand has been estimated to be worth $250 million in 2018, and has made headlines countless times, but not always for the best reasons. 

Celebrities putting their names on expensive products that may or may not work is nothing new. In an “influencer market” celebrity figures are often used to promote products regardless of if they actually use them or not, although they always claim to. Paltrow was one of the originals to implement this concept into a full-fledged brand and company which she owns. 

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In the trailer, “The Goop Lab” seems as though it will be confronting this issue head on. Goop has been dragged online multiple times for the promotion of expensive, unsustainable, and unnecessary products that glorify the high-end California lifestyle that’s truthfully unattainable for most unless you have access to the same funds/resources as someone like Paltrow. However, that doesn’t necessarily mean that the show won’t be a huge success, especially since it’s on a streaming service as opposed to normal cable television. 

“While it’s clear the reasons brands may want to disassociate themselves with controversial shows, subscribers tend to choose a platform based on what they want, not what they don’t want. In the customized and very crowded programming menu that you see on Netflix, it’s possible that those subscribers who might potentially be put off by Goop, may not even see it in their menu.” according to Zak Shaikh, vice president of programming and entertainment at research-based media firm, Magid.

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In the trailer we see Paltrow and her Goop team discussing their individual experiences that comes with testing everything Goop promotes. We see and hear discussions on energy healing, psychedelic drug therapies, exorcisms, and female sexuality. These are all hot topics that traditional television programs don’t typically talk about openly, and with someone as established in the industry as Paltrow working as the face for the entire experience, there’s no telling what kind of success could come from the show for both Netflix and Goop. 

Despite the countless entertainment services now available to the public, Netflix is still at the top of the streaming pyramid, with about 158.3 million subscribers globally. Netflix themselves have described the upcoming series as “a revelatory look at the boundary-pushing theories that can transform our mental, physical, and emotional wellness.”

Paltrow recently spoke with CNBC about the upcoming series and discussed how they’ve been attempting to “expand” the Goop audience and brand as a whole for a while now. So when Netflix came up with the mini-series opportunity, the Goop team jumped at the chance to share what their brand is all about on a completely different platform than any other lifestyle/retail service has been on before. In regards to the controversy surrounding Goop and the show itself, Paltrow and other representatives aren’t worried, and know that their passion for the brand and all it stands for will shine through once the show premiered. 

“It’s a shame that many of the things Goop discusses are considered controversial, such as female sexual health, when the goal is really to push the culture forward. Many of the experts interviewed on The Goop Lab are doctors and research scientists from leading medical institutions, which people will realize when they actually see the show on January 24,” a spokesperson for Goop wrote to CNN.