Finnish footwear firm Rens is working on creating performative trainer sneakers that are made from recycled plastic bottles and used coffee beans.
The company recently launched an online fundraising campaign for their latest sustainable clothing, which they claim to be completely climate neutral in its production, packaging, and transport.
“Shoes made from recycled coffee grounds may seem novel to some, but we wholeheartedly believe that this is just the beginning of a revolution in garment technology and manufacturing.”
Sun Chu, the firm’s co-founder, said the shoe, known as Nomad, will be made from coffee waste and recycled bottles. Recycled polyester will be used to create the membrane of the shoe which will also make it waterproof.
This is the company’s second shoe that they’ve produced using sustainable materials and practices.
Their initial shoe was extremely successful, but Jesse Tran, co-founder and CEO of Rens, claims the popularity of their initial product created a demand for a more performance-related product.
The original shoe was made up of 21 cups of coffee waste and six bottles of recycled plastic each.
“With the new model, we are continuing our mission to promote sustainable fashion with technology and innovation.”
“We are particularly pleased that we were able to include the feedback from our previous customers in the development of the Nomad, who explicitly requested a performance sneaker,” Tran explained.
Athletic wear made from sustainable and recycled materials have become extremely popular in recent years, as the fashion industry is one of the largest contributors to worldwide climate change.
Mintel, a market analyst tool, revealed that in June more fashion brands were releasing athletic wear specifically made from recycled materials. Mintel predicted that more brands will begin switching to sustainable production processes to encourage customers and other brands to go green.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at email@example.com.