La Noxe is New York’s newest speakeasy, and has already gained a slew of attention from citizens looking for the most unique experiences that the city has to offer. Jey Perie is the founder of the establishment, and he’s known for his former ownership of the Williamsburg dance club Kinfolk.
“[In] early 2019, I was looking for any interesting locations that would allow me to develop my own take on a nightlife establishment. I lived in Tokyo for six years and was impacted by the restaurants, bars, and clubs I frequented while I was there. As soon as I came across the space underground at 28th Street, I instantly knew that was the spot,” he explained.
The venue is located at 315 Seventh Avenue, and is described as a mixture of 70s Mexican architecture inspired by Luis Barragán, as well as Perie’s experiences living in Tokyo and Barcelona. Perie said he wanted to create an “oasis of cultures and influences” within the space, and after working with the city’s MTA and Department of Buildings, his dreams were able to become a reality in March 2020; unfortunately the coronavirus had other plans.
The bar was initially projected to open fully on June 9th, but instead has now secretly opened to serve coffee, sandwiches, and fresh cold-pressed juices. The establishment also offers cocktails and to-go wine with any food purchase. After the delays and multiple pandemic-related hurdles, the speakeasy fully opened by reservation only in October.
After 12 weeks of being open, the speakeasy had to pause before reopening in mid-February. Currently, La Noxe is serving food and drinks on Tuesdays through Saturdays from 6 p.m. to 11 p.m., and yes, it’s still by reservation only. The venue itself can only hold 15 people at a time due to Covid-19 restrictions.
“Every day, we are hosting amazing new guests, many of whom I hope will become regulars. Our goal is to build a strong community of people who love great food, cocktails, wine, and music. The goal is to eventually open until 4 a.m. to truly embrace the nightlife scene. We are definitely not trying to be a tourist attraction. We believe the right people will always find their way to La Noxe,” Perie explained.
The restaurant side of the business serves a variety of seafood options such as “daily catch ceviche, bass tiradito, and shrimp vuelve a la vida with tostones. The house drinks include Forbidden Love (aloe, cucumber, lemon, and vodka) and the La Noux Banana Daiquiri (banana liqueur, Jamaican bitters, and charanda).”
Perie explained to the press that “the focus of La Noxe is its drinks, but it’s the atmosphere that truly stands out. The size and location of the room will make you feel like you are partying for a few hours in the apartment of an eccentric artist circa 1977. But first and foremost, La Noxe is a New York experience.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at email@example.com.