Chipotle made headlines in 2019 when they announced their new “lifestyle bowl” options on their menu. These different bowl variations were meant to accommodate those with certain dietary restrictions or those on specialty diets that have risen in popularity within the past few years (paleo, keto, veganism). By doing this Chipotle became the first fast-casual food brand to offer up pre-made menu options created with specific diets in mind.
Now, Chipotle has made even more improvements to their Lifestyle bowl options by implementing supergreen salad mixes courtesy of the Whole30 diet plan. Currently, Chipotle only offers a romaine salad base with nothing else included. Now, the romaine-only option is being replaced with a Supergreen salad mix that includes a combination of hand-cut romaine, baby kale, and baby spinach.
“At Chipotle, we are always looking for ways to innovate the existing menu offering. Lifestyle Bowls allow us to preconfigure our real ingredients, including the new Supergreens salad blend, in a way that helps our guests reach or maintain their health and wellness goals,” said Nevielle Panthaky, Vice President of Culinary at Chipotle.
The Supergreen addition is one of many new additions that Chipotle has made to their menus in recent months. In fact, the brand has been implementing multiple options from the Whole30 plan, such as adobo chicken and carne asada protein options. The difference between this meat and the traditional meat that Chipotle uses is the oil it’s cooked in. The Whole30 options are cooked in a healthier marinade that adheres to the restrictions that multiple diet plans have.
Chipotle brought in about $1 billion in digital sales so far from the Lifestyle bowls alone, and now they hope to keep the success up with the new year. Chipotle knows one of the most popular New Year’s resolutions is to live a healthier and more active life. They also know that only 25% of people stick to their resolutions after the first 30 days of the year, and only 8% follow through for the entire year. In order to keep everyone motivated, Chipotle announced that they will be offering free delivery services for any Lifestyle bowl purchase made on the Chipotle app or website for the entire month of January. For the individuals working at Whole30, this piece of news was the most exciting.
“The new year is a popular time for people to participate in Whole30®, so we’re excited that Chipotle’s Lifestyle Bowls continue to take the stress out of healthy eating on-the-go. Convenience is key to staying on track, so I worked closely with the culinary team at Chipotle to create three compliant bowls for the Whole30® community,” said Melissa Hartwig Urban, Whole30® co-founder.
Chipotle added a total of three new Whole30 salad bowls to their menu, which are also joined by two Keto diet salad bowls, a paleo diet bowl, a high protein bowl, and vegan/vegetarian salad bowls (see below for a list of all the ingredients in each bowl). Chipotle is hopefully paving the way for many other fast-casual style restaurant chains to add pre-conceived menu options for those with dietary restrictions.
Dietary restrictions are made either intentionally when following a pre-made diet plan, or unintentionally when one is diagnosed with some sort of food allergen or constraint that means they have to make adjustments to their everyday lives to remain healthy. When this happens, it’s really easy for someone to get discouraged by all of the foods they now have to cut out of their diets. So when a restaurant offers a menu option that’s specifically made for someone with an individual restriction, it can make that transition feel a lot smoother.
- 3 Whole30® Salad Bowls: Supergreens, chicken, carne asada or carnitas, fajita veggies, fresh tomato salsa and guacamole
- 2 Keto Salad Bowls: Supergreens, steak or chicken, tomatillo-red salsa, cheese and guacamole
- Paleo Salad Bowl: Supergreens, chicken, fajita veggies, tomatillo-green salsa and guacamole
- High Protein Bowl: White rice, black beans, chicken (full portion), steak (full portion), tomatillo-red salsa, cheese, and shredded romaine lettuce
- Vegan Bowl: Brown rice, black beans, plant-based Sofritas, fresh tomato salsa, roasted chili-corn salsa, shredded romaine lettuce
- Vegetarian Salad Bowl: Supergreens, brown rice, black beans, fajita veggies, fresh tomato salsa, and guacamole
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at email@example.com.