Instagram is now allowing all users to tag products in the posts they upload to their feeds, enabling any photo to act as an advertisement for whatever product is tagged.
Instagram initially announced their plans to give everyone the ability to tag products in their photos last month. The feature is now currently available for all users. Originally this feature was only available for content creators who make their income by selling products through their Instagram posts.
Users can now tag products in their images as long as the business is registered and set up with Instagram Shopping. The company made a statement regarding the update to the app and their hopes for the future.
“From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier.”
Full instructions on how users can tag a brand and specific product are posted on the company’s blog, but it essentially works the same way as when you would tag a person in your picture.
Like when another individual is tagged in a post, users will be able to see when an image has product tags, and can easily click the image to have the link appear. Users can then purchase the tagged product directly in the app or through the brand’s product page.
With this new feature any Instagram post can be an advertisement, something that is likely very exciting for brands, however, it’s not clear what the benefits are to the average user, who’s essentially providing free advertising through their posts. Instagram, however, believes that this is a feature many users will utilize.
Business owners will receive a notification whenever someone tags a product of theirs in a photo and they can manage and view all tagged content on their profile. Businesses can also manage who can tag their products in their preference settings.
Instagram claims that this is just the beginning for product tagging for the average user, and they’re currently working on more ways to bring this feature to other aspects of the app as well. For the past couple of years Instagram has pivoted to become more of a platform for shopping, and the company has been transparent about the ways in which they’re trying to monetize every aspect of the app.
The company even said they no longer want to be viewed as just a photo-sharing app, unless it’s referring to their goals of expanding shopping and video features on the app.
In December, Instagram’s head Adam Mosseri said that it” is prioritizing Reels as well as shopping in 2022,” so time will tell what other features will be implemented to further support the app’s goals.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at firstname.lastname@example.org.