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macbook

Apple Is Reportedly Bringing Touchscreens to MacBooks As Early As 2025

According to a report by Bloomberg, Apple is working on adding OLED touchscreens to MacBooks as early as 2025. In the past, the Cupertino company refrained from adding the feature to its MacBook product line, even as its competitors widely embraced the tablet-computer model.

Bloomberg released the report on Wednesday, citing unnamed sources familiar with the matter. Apple has added touchscreens to its other products, such as phones, tablets and smartwatches. However, many Apple execs did not support adding the capability to its MacBook line.

At a 2010 apple event, Apple co-founder Steve Jobs expressed that he found the concept of a laptop with a touchscreen tiring for a user.

“We’ve done tons of user testing on this, and it turns out it doesn’t work. Touch surfaces don’t want to be vertical. It gives a great demo, but after a short period, you start to fatigue, and after an extended period, your arm wants to fall off. It doesn’t work; it’s ergonomically terrible.

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In 2012, his successor as CEO, Tim Cook, ridiculed Microsoft for merging its tablets and laptops, comparing the move to fusing a toaster and a refrigerator.

In 2021, Apple hardware engineering SVP John Ternus said that the company made the “world’s best touch computer on an iPad.”

“It’s totally optimized for that. And the Mac is totally optimized for indirect input. We haven’t really felt a reason to change that.”

Even while it’s unclear whether Apple will release the touchscreen laptop, doing so would help the company meet the changing needs of its customers and boost sales of its Mac computers.

Apple’s defiance of its co-founder’s vision is likely due to the increasing number of competitors providing touchscreen laptops, including Dell, Lenovo, HP, Samsung and Microsoft. 

Tablet and laptop customers can find what they are looking for in several of these brands’ laptops thanks to their 360-degree hinges and multipurpose features.

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Apple had reservations that adding touchscreens to its Mac product line may cut into iPad sales, which declined in previous years.

However, Bloomberg reports that laptop sales have brought in more revenue. Therefore, it is not surprising that Apple has decided to use touchscreens. Interest in Apple computers has been growing due to Apple’s inclusion of its new in-house processor that improved battery life and performance. MacBook revenue increased 14% in Apple’s 2022 fiscal year to $40.1 billion. 

David McQueen, research director at ABI Research, commented that the distinction between high-end iPads and MacBooks is becoming increasingly hazy thanks to new chips, battery life, and thinner designs. 

By using an Apple Pencil with a 12.9-inch iPad Pro attached to a Magic Keyboard, there is “not much to tell it apart from a laptop experience,” according to McQueen.

“The market has embraced 2-in-1 laptop-tablet hybrids, and maybe now Apple sees the rationale for also adding one to its armory.”

Medical Masks

Tim Cook Says Apple Will Donate ‘Millions Of Masks’ To Healthcare Organizations

Tim Cook, the CEO of major tech company Apple, recently tweeted that the corporation will be donating millions of masks to healthcare professionals in the United States and Europe within the following weeks. This effort is a part of the overall initiative to slow the spread of this virus and keep it as contained as possible. 

Vice President Mike Pence also confirmed the collaboration with Apple, along with other multi-billion dollar corporations, that would provide healthcare materials to the brave men and women working in our hospitals everyday to combat this disease. 

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“The president and I literally heard directly from Apple that they’re donating 2 million industrial masks to this effort around the country and working with our administration to distribute those,” Pence said at a White House press briefing.

“Our teams at Apple have been working to help source supplies for healthcare providers fighting COVID-19. We’re donating millions of masks for health professionals in the US and Europe. To every one of the heroes on the front lines, we thank you,” Tim Cook tweeted

It’s unclear where the 2 million masks will be coming from and why that number was arrived at specifically, but we do know that the demand for supplies like masks has never been higher worldwide. However, the inventory of supplies does not nearly match the level of demand for them, which is why billion dollar companies such as Apple need to be using their vast amount of resources to benefit the general public. 

Amazon CEO Jeff Bezos wrote a release that he sent to all of his employees this past weekend in which he stated that “masks remain in short supply globally, but the company has placed purchase orders for millions of face masks we want to give to our employees and contractors who cannot work from home, but very few of those orders have been filled.”

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The specific masks that are being distributed most frequently are the N95 respirators, as they are disposable, close-fitting, and are advertised to keep any trace amounts of virus-laden droplets away from the wearers mouth or nose. However, it’s important to note that masks are not the most effective way to prevent the spreading of this virus, and the Centers for Disease Control and Prevention even have claimed that the mask’s effectiveness is dependent on the way it fits the wearer. 

Vice President Pence announced that the Department of Health and Human Services has placed an order for hundreds of millions of N95 masks through the Federal Emergency Management Agency, however, as previously stated, it’s still unclear as to where the masks will be coming from and when they would be available to healthcare providers/the general public. 

Mask shortages, however, is a major issue for doctors, nurses, and anyone else working within a healthcare profession. Some are being forced to use less-effective homemade masks when treating patients, while others are opting not to use one at all. While certain government agencies have claimed that medical professionals will be given access to fresh medical supplies soon, the uncertainty of it all is more than unsettling during times of a pandemic. 

While certain companies and private investors, such as Tesla owner Elon Musk, have personally donated as many supplies as they could, the public shouldn’t have to rely on the likes of big businesses and the world’s richest billionaires to provide basic supplies during a time where human rights and healthcare need to be at top priority; as they always should.

iPhone 3

Apple Unveils New iPhone During Yearly Press Event

Today, Apple made a number of announcements at its yearly press event, including a new gaming service called Apple Arcade, the launch date and price of its Apple tv+ streaming service, upgrades to its iPad and Apple watch devices, as well as the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

The event began with the announcement of Apple’s new Arcade service, a subscription-based service for the App Store, which allows users to download unlimited games of a variety of genres for a monthly fee. The service launches with a number of games from partners such as Konami and Capcom, including an updated version of the classic game Frogger called Frogger in Toy Town, a side-scrolling action-adventure game about navigating underwater caves called Into the Depths, and Sayonara Wild Hearts, a rhythm-based racing game described as a “playable music video.” The service launches on September 19th in over 150 countries, and will cost $4.99 per month for a family subscription, including a 1-month free trial.

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Next, Apple discussed Apple tv+, a streaming video service meant to compete with the likes of Netflix and Amazon Prime video. The service will feature exclusive television programs such as For All Mankind, Dickinson, and the Morning Show, and a drama film starring Jason Mamoa about a distant future in which human beings have lost the ability of vision, called “See.” Apple tv+ will launch on November 1st, and like Apple Arcade, will cost $4.99 per month, and any purchase of a new iMac, Apple TV, or iPhone will include a year of the service for free.

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Apple transitioned into focusing on their hardware releases, starting with the new 7th generation iPad. This upgrade includes a larger and higher-resolution 10.2” display and an upgraded chipset. Additionally, the new iPad is compatible with an optional case accessory that includes a full-sized keyboard, introducing much of the functionality of a laptop. The new iPad also supports software improvements, including improvements to multitasking, a floating keyboard, and compatibility with accessories like SD cards and thumbdrives. The Apple Pencil also sees added functionality, such as a streamlined ability to annotate screenshots. Apple touted accomplishments in more environmentally-friendly manufacturing, and announced the base model iPad would cost $329.

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Next, Apple discussed the Apple watch. The company shared a video featuring stories of the Apple Watch’s lifesaving EKG capabilities, which alerts users to health emergencies and can automatically call emergency services in the event of a fall. Additionally, the company discussed the ways in which collecting data about users’ health contributes to research in fields such as cardiovascular fitness, hearing damage, and women’s health. Apple watch users can opt-in to share their health data with these research programs if they’d like to help improve the field of medical science.

The company then introduced the next generation of the Apple Watch, the series 5. The new version of the product features an always-on display, leveraging advancements in power-saving technology to maintain an 18-hour battery life. Additionally, the new watch includes a built-in compass and improvements to its safety features, such as international emergency calling. The new watch cases are made of 100% recycled aluminum, and other options for materials include stainless steel, ceramic, and titanium, and a variety of watch straps. The company again touted its environmentally-friendly manufacturing processes, and announced the base series 5 model will cost $399, whereas the price of the series 3 watch was dropped to $199.

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Then, Apple discussed the newest addition to its flagship line of products, the iPhone. The newest iPhone, the iPhone 11, features an improved camera and comes in a variety of colors. Apple claims that the all-glass construction is the strongest glass in the industry. The phone’s two-camera design features a main lens and an ultra-wide lens, and leverages software improvements for enhanced image processing, including more accurate depth-of-field simulation and better pictures in low-light environments. Additionally, users can take advantage of 4K video capabilities at 60 frames per second, image stabilization, and high dynamic range. The phone also includes an improved front-facing camera, with a wider depth of field and higher resolution.

Afterwards, the company discussed the improvements to its processor, called the A13 chip, which it claims is the fastest CPU ever in a smartphone. The company also showcased its new GPU, offering console-quality graphics, with an adventure game developed by a third-party called Pascal’s Wager. Apple also announced improvements to the new iPhone’s battery life and touted the device’s durability and water-resistance. The iPhone 11 will be offered at a base price of $699, following a trend of reduced prices for their products throughout the presentation.

The company also announced the iPhone 11 Pro, which it described as a product for power users and professionals. The device is constructed from durable stainless steel, and features an additional third camera on the rear. The iPhone 11 Pro comes in two sizes, and features a high-resolution OLED panel, which it calls the Super Retina XDR display. The phone’s chipset is called the A13 Bionic, is capable of 1 trillion operations per second, and features hardware specifically designed for machine learning and power efficiency.

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The iPhone 11 Pro and the iPhone 11 Pro Max features a battery life 4 and 5 hours longer than the previous model devices, respectively. The device’s third camera, with a telephoto lens. enables what Apple calls professional-grade photography by introducing 4x optical zoom, and showcased photographs taken by professional photographers on the iPhone 11 Pro. The new phone includes a technology which Apple calls Deep Fusion, which combines nine pictures taken in quick succession using a neural engine to produce a higher-quality result. Additionally, Apple showcased video taken by a professional cinematographer with the device to emphasize its 4k, 60 frames per second video recording capability, and showcased the wide selection of photography and videography apps available for the device.

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The iPhone 11 Pro and iPhone 11 Pro Max will cost $999 and $1099, respectively, and will be available starting on September 20th. Apple concluded by discussing changes to its Apple retail locations, including a greater number of customization options for the Apple watch, the Apple Trade In option for device upgrades, and a redesign of the company’s 5th avenue location in New York City. 

Overall, the presentation represented a renewed effort by the company to present more affordable devices while responding to some of the criticisms of the previous generation of products. Throughout the event, Apple emphasized their commitment to environmentally-friendly business practices, and focused mainly on improvements to camera quality, battery life, and durability. While all of Apple’s announcements today represent a clear improvement of their device line up, the program offered few surprises, and no major launches of new product categories, with no mention whatsoever of the company’s desktop and laptop offerings. However, consumers are likely to respond positively to the products announced today, as the improved performance and reduced price of the overall lineup will be hard for competitors to beat.