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Kanye West Wears ‘White Lives Matter’ Shirt at Yeezy Fashion Show

Kanye West donned a shirt bearing “White Lives Matter” on its back at his popup fashion show during Paris Fashion Week. He sent several models, some of whom are Black, with t-shirts sharing the same slogan down the runway at his YZYSZN9 show.

The Anti-Defamation League recognizes the slogan as one that is commonly used by white supremacist groups, including the KKK. The Southern Poverty Law Center also acknowledges the “movement” as an extremist group.

“White Lives Matter, a racist response to the civil rights movement Black Lives Matter, is a neo-Nazi group that is growing into a movement as more and more white supremacist groups take up its slogans and tactics.”

Kanye West, who has legally changed his name to Ye, is no stranger to controversy. He made headlines in 2018 after implying slavery was a choice during his interview with radio host Charlamagne Tha God.

Selah Marley, Lauryn Hill’s daughter and Bob Marley’s granddaughter, was among the models who modeled the garment. Candace Owens, a conservative political commentator, sat in the audience wearing a shirt with the same slogan.

The rumors of the popup fashion show began a few days before the Balenciaga mud show, where Ye made his runway debut. On Monday, the Avenue de la Grande Armée was packed with fans.

According to the NYTimes, “Anna Wintour came. So did John Galliano. Demna, the Balenciaga designer, and Cédric Charbit, its chief executive. Alexandre Arnault, the chief marketing officer of Tiffany & Company and a son of the LVMH chieftain Bernard Arnault.”

The show featured a live choir with a host of children from Ye’s Donda Academy in California, including  Ye’s daughter North.

Jaden Smith, who was also in the audience, walked out after the shirts came down the runway, later tweeting his support of the BLM movement, stating “I had to dip” and “we demand a more progressive future.”

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Gabriella Karefa-Johnson, the vogue editor, called it “indefensible behavior” on Instagram. In a series of stories, she shared screenshots of her thoughts on what happened.

“I know what he was trying to do. He was trying to illustrate a dystopian world in the future when whiteness might become extinct or at least would be in enough danger to demand defense…it didn’t land, and it was deeply offensive, violent and dangerous. The danger is that this very premise, the idea that white supremacy is in danger of extinction, is what justifies mass incarceration, murder en masse, indeed even the advent of slavery. The idea that blackness must be snuffed out for it will surely supersede whiteness in power and influence if given the chance, and it’s so hugely irresponsible to furnish the most dangerous extremists with this kind of fiction narrative.”

Kanye responded to the criticism by taking to Instagram and posting screenshots of the writer online.

“This is not a fashion person You speak on Ye Ima speak on you Ask Trevor Noah.”

Model Gigi Hadid came to the writer’s defense, commenting on Ye’s post.

 “You wish u had a percentage of her intellect. You have no idea, haha…. If there’s actually a point to any of your s–t. She might be the only person that could save u. As if the ‘honor’ of being invited to your show should keep someone from giving their opinion? Lol. You’re a bully and a joke.”

She also reposted a statement from José Criales-Unzueta, a Vogue employee, on her Instagram story.

“I was trying very hard not to give that man air time, but publicly bullying someone who criticizes your work on your massive platform is another level of ridiculousness to me. If you can’t take it, don’t dish it. If you can’t take criticism, especially the smart, nuanced, and kind criticism that GKJ provided yesterday’s show, then don’t put work out for public consecution.”

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Ye doubled down on his comments.

“Everyone knows that Black Lives Matter was a scam. Now it’s over. You’re welcome.”

Ye also accused LVMH CEO Bernard Arnault of killing fashion designer Virgil Abloh.

“SPANK MY HAND WITH THE RULER(S) I’LL GO SIT IN THE ‘PRINCIPAL(S)’ OFFICE. CAN’T WE TALK ABOUT MORE IMPORTANT THINGS? LIKE HOW LATE THE SHOW WAS, OR HOW BERNARD ARNAULT KILLED MY BEST FRIEND.”

Tremaine Emory, the creative director of Supreme, responded, “I gotta draw the line at you using Virgil’s death in your ‘ye’ is the victim campaign in front your sycophant peanut algorithm gallery.”

“This time last year you said Virgil’s designs are a disgrace to the black community in front of all your employees at Yeezy -ASK LUCETTE HOLLAND…I GOT ALL THE ‘RECEIPTS’ ( don’t let me get into the things you said about v after his death)

Ye tell the ppl why you didn’t get invited to Virgil’s actual funeral the one before the public one at the museum( and why you weren’t allowed to speak at the public funeral). You knew Virgil had terminal cancer and you rode on him in group chats, at Yeezy, interviews…YOU ARE SO BROKEN. KEEP VIRGIL NAME OUT YOUR MOUTH…KEEP @gabriellak_j NAME OUT YOUR MOUTH…Your not a victim your just an insecure narcissist that’s dying for validation from the fashion world…take care…at least we’ll always have ‘UGANDA’.”

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Gap Announces Second Collaboration With Kanye West

The Gap has released their second item from its collaboration with Kanye West’s Yeezy label. The new black puffer called a “go round jacket,” looks similar to the blue puffer jacket the two brands recently released together as well. 

Insiders with Gap are hoping that these collaborations will help reverse all that was lost during the past year of the pandemic. Gap specifically lost about $62 million in the third quarter of last year, and they’re still trying to recover. The retail giant also announced plans to close 81 of its physical stores. 

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Once the initial collaboration with Kanye West was announced, however, the share price for Gap surged by 40%, adding $700 million to the brand. Wells Fargo recently released a report that showed Gap could become a billion dollar company if they continue their collaborative efforts with the Yeezy brand. 

The good thing for Gap is that Kanye still has enough fans for hoodies to drive sales. Yeezy, a label known for its elevated hoodies, will reap the benefits of the pandemic-led boom in comfort wear such as velour tracksuits and sweatpants. Before the pandemic,” says author and associate editor of Rap Pages, Ronda Racha Penrice.

Jeff Carvalho is the executive editor of Highsnobiety, a popular streetwear website, who recently claimed that this collaboration could send both brands to the next level. 

“Kanye has always wanted a big mainstream platform to work on. Gap is about as mainstream as it gets in hitting the malls, and accessibility to the product has long been a mantra of his. Being mainstream is the new cool when it comes to lifestyle brands.”

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“When his footwear line first launched he stated that everyone who wanted to get a pair would eventually be able to do so and that statement became true, which is very interesting in a culture that’s fixated on limited releases,”said Arby Li, editor in chief of men’s fashion website Hypebeast.

Racha Penrice discussed how regardless of West’s controversial past, this collaboration will benefit Gap as much as it will Yeezy.

“There’s already a payoff for Gap from a PR perspective. Despite his pro-Trump allegiances and his controversial slavery comments, both of which alienated fans, I don’t believe Yeezy X Gap sales will be effected,” she explained.

“He’s still a star and now Gap is benefiting from that. We are talking about Gap here and it’s been mentioned quite a bit on social media, not to mention by influential publications, so this looks like a promising partnership.”

“I spoke to Yeezy and he’s very, very focused on this incredible opportunity. [It will] provide balance for us both. With Yeezy becoming slightly more approachable while also giving Gap an edge it has been missing for some time now,”  Sonia Syngal, Gap’s chief executive, told the Business of Fashion.