Tessica Brown went viral in February after she accidentally glued her hair to her head using spray-on Gorilla Glue. Brown took her followers on the journey of getting the glue out of her hair surgically and is now using her platform to create a line of haircare products.
Forever Hair will initially launch with a hairspray named “Forever Hold,” a play on her initial rise to fame. Additionally, Brown will be including a growth-stimulating oil and range of clothing items as well, including a T-shirt that says “Bonded For Life.”
Brown used to work as a daycare worker before she went viral in February. Her rise into the spotlight occurred after posting a video where she confessed that she sprayed her hair with Gorilla Glue spray adhesive instead of Got2B hairspray; her usual product.
Brown continued to post her journey, claiming that she washed her hair 15 times; little did she know water actually works to strengthen the bonds in Gorilla Glue. Her hair remained in place for about a month before she sought out medical treatment.
Brown endured a four-hour surgery to get the glue removed, and as a result she experienced some hair loss and scalp damage as well.
The original video was posted to TikTok and now has about 7 million views. Her video gained support from celebrities like Missy Elliott, Change The Rapper, and Roxane Gay.
In a new clip, Brown says she “developed the hair-stimulating products with professionals, after the damage the Gorilla Glue wrought on my head. I need this oil to heal my scalp, to help grow my hair back.”
“Look at the results, look at my hair. My scalp feels amazing, my hair is already growing back. I’m telling you, this oil has been a lifesaver.”
After the incident in February, Gorilla Glue issued an apology to Brown: “This is a unique situation because this product is not indicated for use in or on hair as it is considered permanent. Our Spray Adhesive states in the warning label, ‘Do not swallow. Do not get in eyes, on skin, or on clothing’.”
Brown said that she “never intended for the original video to go viral. I was never going to take this to social media. The reason I took it to social media was because I didn’t know what else to do. I didn’t think for one second when I got up the next morning it was gonna be everywhere.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at firstname.lastname@example.org.