The founders of Urbody created their company with one thought in mind, wanting to degender the binaries that exist within the fashion industry. They claim that the future of the fashion industry is gender-free clothes for everyone.
Mere Abrams (they/them) and Anna Graham (she/her) are the two friends who founded Urbody, and launched it back in March of this year. They spoke to the press recently about their belief that the “fashion industry is not keeping up with societal conversations around gender.”
“Fashion is ahead of the curve when it comes to traditional norms but in other ways it’s far behind. The very fabric of the industry is grounded in a binary understanding of bodies and self-expression.”
Graham added that “there’s the men’s section and the women’s, and everyone is assumed to be cisgender or gender-conforming. I don’t believe that that is where the future of fashion is heading.”
Graham continued on to discuss how pop culture icons like Lil Nas X and Harry Styles are helping push the industry in the right direction with their constant gender-bending style, however, the conversation needs to reach a much wider audience for a true change to be seen.
“While it is wonderful that we’re seeing more and more gender diversity on magazine covers, we want to see just as many trans, non-binary and gender non-conforming people at the table making decisions and having input. Gender inclusivity should be woven into all facets of the industry,” she explained.
Urbody is the first underwear brand of its kind, and they make Calvin Klein like undergarments designed to “help people outwardly dress for who they are within, however they might identify,” according to their website.
Certain unique items include bralettes for those without a bustier chest, and packing underwear to create the illusion of a bulge.
Abrams also spoke with the media recently about their formative experiences with fashion growing up and how it impacted their identity: “One of my first memories of navigating underwear options is sneaking into my brother’s room to steal a pair of his Batman briefs. The style and thick waistband, which I associated with masculinity, captured my attention and curiosity.”
Dr Shaun Cole is an associate professor in fashion at the University of Southampton who claimed that “when one considers oneself gender neutral, it is critical that one’s wardrobe is sympathetic and supportive of that body. This may mean that there is a requirement for bespoke services for underwear.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at email@example.com.