The National Digest

ViacomCBS Will Likely Focus on Streaming Offerings

CBS Corp. and Viacom are finally recombining as ViacomCBS Inc., and the deal is expected to close by the end of the year, per Variety.

The combined company will be helmed by Viacom CEO Bob Bakish as president-CEO, while interim CBS CEO Joe Ianniello — who has led the company since former CEO Les Moonves’ ouster — will continue to oversee the CBS-branded assets. For context on the size of the combined entity, last month we compiled a shortlist of the key properties each company holds.

In the near term, ViacomCBS is likely to focus on developing and optimizing its streaming portfolio. Bakish said that the first of part of the combined company’s strategy will be the “acceleration of its direct-to-consumer offerings.” The DTC streaming offerings in the company’s ecosystem will include both AVOD and SVOD.

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