Victoria Secret

Victoria’s Secret is Officially Cancelling the Annual Holiday Show. Here’s Why

The famous lingerie brand Victoria’s Secret has officially announced that they are cancelling their annual holiday show.

The annual Victoria’s Secret fashion show, known for its jewel-encrusted bras and supermodels sporting angel wings, will not be held this holiday season, parent L Brands Inc said on Thursday.

The decision comes after the apparel retailer said in May the TV special was not going to be part of network television as the company evaluates its marketing strategy for the show.

The brand was once the destination for all things lingerie and has been losing customers as more women shift to cheaper bralettes and sports bras from companies like American Eagle Outfitter’s Aerie and pop singer Rihanna’s lingerie line, Savage X Fenty.

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