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Walmart Teams Up With Microsoft In A Bid To Buy TikTok 

Walmart announced this week that they would be collaborating with Microsoft in a bid to acquire TikTok. Currently ByteDance, TikTok’s parent company which is based in Beijing, is nearing an agreement to sell its American, Canadian, Australian, and New Zealand operations in a deal that’s projected to earn the company up to $30 billion. 

Walmart and Microsoft are just one team placing a bid for the app in America, as many are looking to take advantage of buying one of the most popular social media platforms in 2020. Walmart spokesperson Randy Hargrove recently spoke with the media, and while he denied to comment on how the two companies would be dividing their ownership of the app, he claims this acquisition would be an amazing opportunity for both companies to compete against other giant corporations such as Amazon. 

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Walmart and Amazon have been competing as major “superstore” type retailers for years now. In fact, Walmart recently announced plans to launch its own membership program similar to Amazon Prime, called Walmart+, which will also include original content. 

“We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart a way to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses.”

Walmart went on in their statement to also claim that they were confident in their ability to meet both the expectations of current TikTok users, and the US government; who has recently been attacking TikTok for its potential sharing of personal data with China; which has not been proven. 

In the US, TikTok currently has around 100 million active users. When compared to the amount of users the app had in 2018 there’s an 800% increase in use. Daniel Ives, managing director and technology analyst, claims that there’s a 90% chance TikTok will accept the bid from Microsoft and Walmart, and the acquisition of the app will be a major step in Walmarts constant expansion of services. 

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This will not be the first time Walmart and Microsoft work together either. In 2018, Walmart announced a five-year “cloud deal” with Microsoft, allowing the retailer to adopt Microsoft’s Azure cloud infrastructure and include bundles in certain devices that would include Office 365 with every purchase. 

After TikTok was under major threat of being banned by Donald Trump and his administration, the app knew it had to find a new buyer so that the app would remain alive in one of its most lucrative markets worldwide. The Pentagon has already banned TikTok from being downloaded on any government-issued devices due to security concerns; the US House of Representatives and Senate were also ordered to follow suit. 

Despite the many allegations from Trump himself, TikTok has went on record multiple times that they have never shared personal data with China, it’s parent company, or any other company for that matter. They then explained how TikTok is run within each country it’s available, and all US user data is stored in the US. 

There’s no real timeline as to when TikTok will accept or deny Microsoft and Walmart’s bid, however, with the 2020 election getting closer, it’s likely the app will make a decision sooner rather than later in order to keep it alive.