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American Airlines CEO Said He Wants To ‘Rebuild Trust’ After Incidents Of Alleged Racial Discrimination 

American Airlines CEO Robert Isom recently stated he is taking immediate action to “rebuild trust” in the company after several recent incidents involving alleged racial discrimination, according to reports from NPR

Isom wrote a letter to employees where he addressed an “unacceptable incident” where eight Black male passengers were removed, and later reboarded, on an American flight in January. 

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“I am incredibly disappointed by what happened on that flight and the breakdown of our procedures. We fell short of our commitments and failed our customers in this incident.”

NPR also reported last month that three Black men stepped forward and filed a federal lawsuit against American Airlines, alleging that they were “victims of blatant and egregious racial discrimination” after they were removed from the flight. 

The three plaintiffs — Alvin Jackson, Emmanuel Jean Joseph and Xavier Veal — say that they “and five other Black male passengers were removed from the flight without any valid reason, based solely on their race.”

The eight men did not know each other and were not seated together on the flight. Isom’s letter outlined a series of steps that the company will take to “strengthen diversity and inclusion.”

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“Creating an advisory group that will focus on improving the travel experience for Black customers. Reviewing and enhancing the company’s internal reporting process for cases involving allegations of discrimination or bias. 

Reevaluating its policies, practices, protocols and organization culture to recognize and identify areas for growth and improvement, and educating its employees to recognize and address bias and discrimination.”

Derrick Johnson, the president and CEO of the NAACP, spoke with Isom about the civil rights organizations concerns regarding the recent lawsuit. 

“While it is unfortunately common for Black consumers to experience racism and discrimination at the hands of corporations, it is not common to see such swift and decisive action,” Johnson said, adding that he hopes that “this approach will serve as a model for other corporations who may find themselves in similar situations.”