Bowl of Cheerios

Cheerios Bringing Back Heart Shaped O’s To Promote Heart-Healthy Lifestyle 

Cheerios is America’s number-one cereal brand. They’re classic shape, flavor options, and nutritional value has been a staple in leading a healthy lifestyle for decades now. The company recently announced that they would be bringing back happy-heart shaped cheerios to help promote a heart-healthy lifestyle. 

The heart-shaped cheerios will appear for the original yellow-box Cheerios, along with the Honey Nut flavor which were the two options that originally changed shape in the 2019 campaign. Additionally, Cheerios is announcing new flavors as a part of the campaign including Blueberry, Cinnamon, and Chocolate.

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The limited-edition boxes will begin distribution at major retailers at the end of the month. Cheerios also announced that they would be giving away a free box of Honey Nut Cheerios via rebate all throughout the month of February; while supplies last. That promotion is to drive awareness for National Heart Health Month; heart disease is the number one killer in the world. The company took to Twitter this week to express their excitement over the return of this campaign.

“When we launched the happy-heart shaped O’s last year, it helped educate the millions of our fans about the importance of not only following a heart-healthy diet, but also about the benefits of eating Cheerios.” 

Kathy Dixon, Senior Brand Experience Manager to Cheerios also took to Twitter to express how “Cheerios is on a mission to not only put a smile on people’s faces, but to inspire them to find new and fun ways to support their hearts. With the launch of our happy-heart shapes O’s, Cheerios wants to encourage people to adopt simple, fun behaviors that get them active like walking the dog, joining an online group fitness class and eating three grams of soluble fiber daily from whole grain oat foods.”

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According to the Centers for Disease Control and Prevention in the US, nearly 1 in 3 Americans have high cholesterol. To help support a healthy heart and prevent things like heart disease and raised cholesterol levels, health officials recommend practicing healthy living habits such as maintaining a healthy weight, getting enough physical activity, and eating a diet that promotes a healthy-heart. 

The CDC has long recommended eating foods with whole grain oats to help lower cholesterol levels; hence why Cheerios has been the symbol for a heart-healthy diet for as long as it’s existed; at the base of all Cheerio flavors is whole grain oats

According to Cheerios, “The limited-edition Cheerios boxes with happy heart shapes will be available at major retailers nationwide starting in late January, while supplies last. The Honey Nut Cheerios free box giveaway will also be available via rebate up to $7.00 excluding tax. Americans can redeem by scanning their receipt during the month of February, while supplies last, to receive their rebate via Venmo, PayPal or US mail.”

To learn more information about how you can receive a free box of Honey Nut Cheerios in February visit