All across the country, movie tickets are only going to cost $3 for National Cinema Day.
The Cinema Foundation noted that this is in efforts to help encourage people to once again return to the movie theaters.
“More than 3,000 theaters with over 30,000 screens will offer tickets for $3, excluding tax, across all formats and show times on Sept. 3,” said The Cinema Foundation.
Labor Day weekend has been considered one of the slowest weekends throughout the year for movie theaters. Throughout the summer, movie theaters have seen low attendance even though it has been higher since they first reopened post-pandemic.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Jackie Brenneman, Cinema Foundation president.
National Cinema Day also acts as a gift of thanks due to the high success of recent releases like “Top Gun: Maverick,” “Minions: Rise of Gru,” “Doctor Strange in the Multiverse of Madness” and “Jurassic World: Dominion” which brought in roughly $1.8 billion.
“We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
Theater companies like AMC and Cinemark are adding to the mix with concession specials that they are offering on Saturday.
According to CBS News, AMC is going to offer a fountain drink and popcorn combo for only $5. Cinemark is continuing with the theme for National Cinema Day by offering a medium ICEE, candy or a small popcorn for only $3.
As a small preview, exclusively on Saturday, theaters will be showing sneak peeks and clips from several major studios with some of the upcoming films that are set to debut in the upcoming fall and winter months.
Movie theaters have taken a notorious hit over the last few years due to COVID and the theatrical releases coming out in “hybrid” form both in theaters and on streaming platforms.
Even with the lower than average movie theater attendants, the summer also saw a number of people coming to watch the big blockbusters like “Thor: Love and Thunder” and “Nope.”
According to Comscore, this past summer’s box office was $3.027 billion.
In total, movie theaters have found that the domestic box office has brought more than $5.2 billion and its set to beat 2021.
The organizers of National Cinema Day have noted that the event is set to act as a “trial” to see the response from theatergoers around the country. If the results are successful, it could become an annual event.
Nikki Indelicato is a Contributing Reporter at The National Digest based in New York. You can reach her at firstname.lastname@example.org.