Digital Wardrobe-Tracking Is The New Sustainability Trend Of 2024

There’s a new trend in the realm of sustainability and fashion that is emerging as we navigate the new year. Social media users are now digitally tracking the clothing that they wear every day, and challenging themselves to do it for the entire year, as a means of analyzing how much they truly wear every piece of clothing they own. 

Tracking pieces of our everyday lives is nothing new. We’re used to seeing people track their daily step counts, sleeping patterns, spending habits, etc. The reasoning behind this new trend in wardrobe-tracking is to ideally slow down over-consumption in fashion, while saving money. 

Embed from Getty Images

According to reports from Chloe Mac Donnell, the Guardian’s deputy fashion and lifestyle editor, some social media users are uploading their daily outfits and listing each item they’re wearing, while others are keeping a more private log of detailed spreadsheets to organize each item worn and the price of the item originally to calculate the price per wear. 

There’s also a slew of online resources and mobile applications to help people keep these sorts of logs. 

Sustainability advocates are encouraging people to track their wardrobe. Writer Aja Barber told Mac Donnell: “It inspires me to wear my whole wardrobe. It encourages me to try new ensembles and catalog the journey and it also tells me how much I’m wearing certain items.”

Mandy Lee, a fashion analyst, created a spin-off of the “75-hard” fitness challenge called the “75-day hard style challenge,” in which she challenged the 390,000+ people who watched her video to document their looks for 75-days without buying anything new. 

Embed from Getty Images

This trend comes at a time where fast-fashion has taken over, which contributes massively to human’s contribution to climate change. For those who want to be more sustainable in their fashion choices, it’s encouraged to buy second hand.

There have been additional trends online to encourage this sustainability, such as “no buy January,” and “30 wears,” all meant to justify an individual’s clothing purchase and the environmental impact of that purchase. 

“You can’t buy your way into style. For many people tapping ‘add to cart’ has become a habit while scrolling. This challenge helps to break that cycle and instead focus and appreciate what you already have,” Lee stated. 

As we navigate the new year and the ways in which we can contribute to a greener Earth, looking at our shopping habits and wardrobe could be a new step in that effort.