meta

Meta Announces They’re Prioritizing Advancing Artificial Intelligence As A Company 

Almost two years after Facebook rebranded as Meta and advertised giving the world a futuristic landscape through the metaverse, the company announced that now, their top investment priority is advancing artificial intelligence (AI). 

CEO Mark Zuckerberg sent out a letter to Meta staff on Tuesday, announcing plans to lay off 10,000 employees as a means of focusing on efficiency for the company; a move that was first announced last month in Meta’s quarterly earnings call. 

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Zuckerberg now says Meta will “focus mostly on cutting costs and streamlining projects. Building the metaverse remains central to defining the future of social connection, Zuckerberg wrote.

“Our single largest investment is in advancing AI and building it into every one of our products.” 

He added information on how AI tools can help “users of its apps express themselves and discover new content, but also new AI tools can be used to increase efficiencies internally by helping engineers write better code faster.”

The CEO described last year as a “humbling wake-up call as the world economy changed, competitive pressures grew, and our growth slowed considerably.”

AI in general has been taking over the tech world, and Meta is no different, in fact, the company has been involved in AI research and development since it was called Facebook. 

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“I do think it is a good thing to focus on AI,” Ali Mogharabi, a senior equity analyst at Morningstar, told CNN

“Meta’s investments in AI has benefits on both ends because it can improve efficiency for engineers creating products, and because incorporating AI features into Meta’s lineup of apps will potentially create more engagement time for users, which can then drive advertising revenue,” he explained.

“A lot of the investments in AI, and a lot of enhancements that come from those investments in AI, could actually be applicable to the entire metaverse project,” Mogharabi stated. 

Last year, Meta lost more than $13 billion from its “Reality Labs” unit, the business sector focused on developing and expanding the metaverse. This shift comes after multiple big investors expressed their concerns over the lack of growth that came from the sector. 

Angelo Zino, a senior equity analyst at CFRA Research, said “the second round of layoffs at Meta officially make us convinced that Mark Zuckerberg has completely switched gears, altering the narrative of the company to one focused on efficiencies rather than looking to grow the metaverse at any cost.”