Twitter is currently in talks to launch a paid subscription service called Twitter Blue, according to unreleased features of the app discovered by independent researcher, Jane Machum Wong. Wong has previously made a name for herself online for uncovering upcoming tech projects involving popular social media apps.
Wong shared screenshots of the service on her Twitter, which shows that the premium service will cost $2.99 a month.
If this service does come into existence, planned features would include the ability to save and organize tweets into specific collections, which expands on Twitter’s current bookmark feature which organizes your saved tweets chronologically.
The service would also come up with an “undo tweet” button, which would allow users to prevent a tweet from being sent for a few seconds after posting; similar features currently exist in certain email services such as Gmail.
Twitter has been relatively open about the fact that they’ve been inquiring about starting a premium paid service. Back in January the social media platform bought Revue, a newsletter provider that allows users to write and publish subscription emails.
Earlier this month it purchased Scroll, a subscription service that removes any advertisements from news sites. Scroll’s former chief executive, Tony Haile, confirmed that Twitter acquired the company as a part of their plan to “integrate into a broader Twitter subscription later in the year.”
Wong believes that besides Twitter Blue, the company will likely begin exploiting more expensive tiers in their subscription services.
“Twitter is also working on a tiered subscription pricing model, with one tier having more paid features than the other. For example, users on higher-priced tiers could enjoy premium experiences, such as clutter-free news reading experience.”
After Apple rolled out an update for their mobile devices that allows users to deny an app access to tracking their activity for advertising purposes, Twitter and other social media platforms have been exploring other means of bringing in revenue. Advertising is the main way these apps make money, especially considering Instagram, Facebook, Twitter, Snapchat, etc. are all free to download and use.
Only 4% of iPhone users have reportedly opted to allow app tracking to continue with the new feature, despite Twitter telling it;s investors that the feature would only have a “modest impact” on revenue. Only time will tell how successful Twitter Blue will actually be and if users will be willing to pay for an app that they’ve had access to for over a decade for free.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at email@example.com.