Movie & Popcorn

Cineworld Signs Multi-Year Deal With HBO, Plans To Reopen Regal Cinema Theaters In April

Cineworld and Warner Brothers are the parent company of Regal Cinema, one of the most popular movie theater chains in the country. The company recently announced that they are projected to reopen all Regal Cinema theaters in the beginning of April to line up with the theatrical release of Godzilla Vs Kong on April 2nd. 

More Regal locations are set to open on April 16th in order to line up with the release of Mortal Kombat. Both Cineworld and Warner Bros have also reached a multi-year deal with HBO Max that would give subscribers same day access to all movies as they’re released in theaters. Warner Bros has already been releasing their new movies on HBO Max for one month as a means of gaining viewership during the Covid-19 pandemic. 

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Beginning in 2022, Warner Bros theatrical films will all have a 45-day window of theatrical exclusivity at Regal Cinema theaters as well. Theaters in New York and Los Angeles have already begun reopening with limited capacity. Cineworld CEO Mooky Greidinger claims that Regal’s reopenings will be great news for the industry overall. 

“This is a great moment for us, the US market represents 75% of our business, and soon will be followed with all our marklets. We are great believers in the theatrical experience, which only one year ago generated $43 billion worldwide.”

The UK is Cineworld’s second largest market, and Greidinger claimed that the company reached a deal to show Warner Bros movies in Regal Cinemas 31 days prior to general release. “We are very happy for the agreement with Warner Bros. This agreement shows the studio’s commitment to the theatrical business and we see this agreement as an important milestone in our 100 year relationship with Warner Bros,” Greidinger explained. 

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Cineworld announced last year that it was temporarily closing 536 Regal locations in the US and 127 in the UK. 11 locations have since been able to reopen in New York. In late November of last year Cineworld secured an additional liquidity that helped ensure it would be able to survive the pandemic. 

Greidinger told the media last year that “reopening Cineworld’s theaters would hinge upon a clear picture of the lineup of the studios… It cannot be one movie only. We have long awaited this moment when we can welcome audiences back to our Regal theaters and restore our essential role within the communities we serve.”

“With the health and safety of our customers, staff, and communities as our top priority, we continue to take all the necessary precautions and abide by our CinemaSafe guidelines to confidently provide a safe and comfortable experience.”

Greidinger went on to explain that with health and safety procedures, including capacity restrictions expanding to 50% or more across most U.S. states, the company will be able to operate profitably in our biggest markets. We will also be monitoring developments closely in the UK and across Europe as we set to gradually reopen across the world in line with local government guidance.”

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