Travis Kelce Says NFL Is ‘Overdoing It’ When It Comes To Taylor Swift Coverage

On Travis Kelce and his brother Jason’s podcast, “New Heights,” the Kansas City Chiefs player stated that the NFL was going a bit overboard when it came to covering his potential relationship with Taylor Swift. 

While Kelce and Swift have not confirmed or denied their relationship, Swift has been seen cheering for the Chiefs for the past two games, and the coverage has been widespread and highly discussed. 

On Travis and Jason’s “New Heights” podcast, Travis stated: “I think it’s fun when they show who was at the game. I think it brings a little bit more to the atmosphere, brings a little bit more to what you’re watching. But at the same time…”

“I think they’re overdoing it,” Jason interrupted, which Travis agreed, saying, “They’re overdoing it a little bit for sure, especially my situation, [but] I think they’re just trying to have fun with it.”

Embed from Getty Images

The NFL responded to the claims on their social media, defending how engagement and exposure has been increasing as the world’s of professional sports and pop culture collide. 

“The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”

When Swift attended the first Chiefs game, there was a 400% spike in sales for Kelce’s Chiefs jersey, according to Fanatics, a sports retailer. TV ratings for the game were also the “highest among female demographics across various age groups,” according to Variety Magazine.

Swift was seen enjoying the game with Kelce’s brothers’ mom, Donna, at Arrowhead Stadium in Kansas City on September 24th, and also attended the game at MetLife Stadium when the Chiefs played, and won against, the New York Jets.