Companies all across the country have been put under fire in recent months as the Black Lives Matter movement has been mainstreamed, prompting consumers to call on their favorite brands to step up their inclusion and advocacy for racial justice.
This Thursday, Target pledged to increase the amount of Black employees across its entire workforce by 20% over the next three years. Target has around 350,000 employees in America, a majority of which are white, especially in their executive and leadership positions. 75% of its leadership team is White and 8% is Black; based on data from 2019.
When it comes to the retailer’s overall workforce – including part-time employees – 50% are White, 25% Latino, and 15% are Black; making up the top three groups. Within their pledge, however, Target also mentioned their many previous initiatives to increase representation within their stores and in their corporate offices. They claimed to have doubled their representation of non-White officers in the past five years; equating to about 30%. However, only 5% of that population is Black.
Target also mentioned how now more than half of their stores are run by women and a third are managed by people of color, however, during a movement that is heavily focused on the injustices Black individuals face on a daily basis, consumers aren’t satisfied with the minimal effort they believe Target has put forward. Chief human resources officer for Target, Melissa Kremer, recently posted a news release regarding Target’s new pledge for inclusivity.
“Inclusivity is a deeply rooted value at Target and we’ve had an ambitious diversity and inclusion strategy for many years for our guests and team. We know that having a diverse workforce and inclusive environment creates a stronger team.”
Kremer went on to claim that Target would be emphasizing its recruitment and hiring of Black employees and look for new ways to advance their careers once they join the company. Anti-racist training will be implemented as well as new diversity programs that will focus on things like technology, merchandising and marketing; all aspects of Target’s corporate culture that’s mainly run by White individuals.
Target is no stranger to publicly advocating for issues of social justice. They’ve made public statements telling customers not to carry guns in stores and welcomed all transgender customers to use their bathrooms and changing rooms whenever they need; which caused conservative groups to boycott the brand.
After George Floyd was killed by Minneapolis Police this year, Target CEO Brian Cornell and other top executives released a statement expressing their pain over Floyd’s death, and made a call for change. He joined a subcommittee of the Business Roundtable to look for new policy recommendations that would directly address the issues with US law enforcement as well as create more opportunities for individuals who were previously incarcerated and looking for work.
Other retailers joined target in this initiative by donating to civil rights causes and setting new standards when it comes to hiring and recruiting employees in the future.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at firstname.lastname@example.org.