Apple Store

What To Expect From Apple’s Virtual Event And How To Watch

The day is finally here, after weeks of production delays brought on by the pandemic, Apple is projected to release their new line of iPhone’s along with a whole slew of other products today, October 13th, during a virtual event that will begin at 10 a.m. Pacific Time

In terms of the iPhone 12 and other predictions for what’s to be revealed today, it’s important to note that so far these are all just predictions, however, many of them are based on professional tech blogs and workers who have made correct predictions in the past about the iPhone’s we’ve already seen on the market. 

The iPhone 12 is likely to be the first major revamp of the phone’s physical design since 2017, when Apple revealed the iPhone X which no longer had a home button and used facial recognition technology to unlock the device. Analyst Daniel Ives wrote in a note to investors that this event will be a “once in a decade” moment for the tech giant. 

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“We believe iPhone 12 represents the most significant product cycle for Apple since iPhone 6 in 2014, and it will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment.”

The theme of this year’s event is “speed,” which could mean a variety of things, however, the biggest prediction based on the theme itself is that the next iPhone will have 5G capabilities, a faster chipset, faster display refresh rate, and more! Some individuals also believe that the new line of iPhones will have fingerprint unlocking capabilities through the power or volume buttons, for those who opt not to use the facial recognition feature.

Specifically, Apple is projected to launch the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max. The Mini is expected to have a 5.4 inch display and will be available in the standard 64 GB, 128 GB, and 256 GB models. 

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The standard iPhone 12 will feature a 6.1 inch display and have the same storage capacity options as the mini. The iPhone 12 Pro and Pro Max will have a 6.2 inch display and their storage configuration will likely begin at 128 GB based on past Pro Max iPhone models. The iPhone 12 series is set to begin pricing at $699 with the Mini and will likely go up to $1099 for the Pro models. 

The iPhone 12 series isn’t the only thing fans are looking forward to being announced this afternoon. It’s predicted that Apple will also be releasing over-ear wireless headphones called Airpods Studio, as well as a potential upgrade to HomePod speakers as well. 

Apple might also finally give consumers AirTags, which is something they’ve been teasing for quite some time now. Airtags would work as a GPS tracking service for things like your keys, phone, laptop, or anything else you find yourself consistently using. With the help of Bluetooth technology, one can just log onto any of their devices and track down whatever object they’re looking for that they’ve tagged. 

The Apple event is online-only today due to the Covid-19 pandemic, however, this also means anyone can watch it. Normally, patrons would have to wait until after the event to see all the products launched, but now, customers can simply go onto Apple’s Website at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and 4 a.m. AEDT on Oct. 14.

Wireless Charger

Wireless Charging Might Be The New Standard For Apple In 2021

Apple is known worldwide as one of the most innovative top tier technology brands. Every year the company upgrades itself and its line-up of personal devices, a collection which seems to grow annually as well. Whether it be removing the home button from the coveted iPhones, creating a 16 inch screen for their Macbook Pro line, or creating a mini version of the iPad, Apple has never been one to hold back from an upgrade, no matter how tiny, and no matter the controversy amongst buyers. Now, after seven years of lightning cable charging, Apple may be getting rid of the port in its entirety on their mobile devices. 

The report comes from Ming-Chi Kuo, a top Apple analyst who stated that the company is looking to get rid of the charging cable and port on all of its premium iPhones by 2021. Instead, Apple will convert all of their phones to wireless charging. Any iPhone above, and including, the 8 model already has wireless charging capabilities; however, they also all still contain the lightning cable port for standard charging practices. Now, it seems as though the company is ready to keep moving into the direction of “what’s next” in terms of technology trends. 

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Apple has long been known to set the standard for the tech world in regards to what consumers want to see and use. They set a standard with their sleek and modern Airpods, and they weren’t even the first brand to come out with wireless earbuds. Additionally, they were one of the first to come out with a phone that you unlock with your fingerprint, setting a precedent for other mobile phones that you open with some sort of personal body scan such as the face, fingers, eyes, etc. They also were one of the first companies in general to create, mass produce and distribute tablet devices with their now iconic line of iPads. With all of these examples and more, Apple didn’t have to be the first to come up with the concept, but they memorialized themselves as pioneers for nearly every technology trend since its creation. 

This would also not be the first time Apple has removed some sort of input technology from its devices to most consumers dismay. A few years back the company removed all CD drives from its Macbook line, as well as standard USB ports and other input ports, to the point that now the standard Macbooks just have a port for their charger and headphones. The removal of these ports may seem like it’s to make the devices more sleek, modern, and easy to use, but the reality is it can make consumers lives’ a lot more difficult depending on what they plan on using the devices for and what additional attachments they need to buy to accommodate those plans. 

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The significant changes, however, are what arguably keep Apple relevant and in the spotlight in regards to trailblazing technological trends. While the upgrades may not always be what the public thinks they want, they keep the company heavily involved in the conversation, and the sales speak for themselves, especially when it comes to iPhones. The iPhone is Apple’s biggest source of revenue, but sales have seemed to decline within the past few quarters. That being said it makes sense that the company would want to give its most beloved product a headline-worthy upgrade. 

Kuo’s report also “estimates that Apple will release five new iPhone models next year. [He] predicts the company will release a 4.7-inch model in the first half of the year and four 5G-enabled versions — 5.4 and 6.1 inch lower end models and 6.1 and 6.7 higher end models — in the second half of the year. [His] predictions for release in the second half of 2020 echo those in a report from JP Morgan analysts released earlier last week,” (CNN).

The lightning cable was originally introduced in 2012, after Apple got rid of its then-standard 30-pin charging system. That transition shook up a lot of tech consumers when the decision was initially made, but they eventually came around, as they always do. Only time will tell how valid and to what extent this predictions and reports hold up, but if there’s one thing we all can agree upon, it’s that we all will be talking about when the time does come.