New Pickleball Lifestyle Magazine Launches In US 

The pickleball craze sweeping across America has become so popular that a new lifestyle magazine is being launched specifically regarding the sport. 

Dick Porter and magazine designer J. Armus are launching the magazine “In Pickleball,” which is described as a “new sports-lifestyle magazine aimed at fans of the fast-growing game.” 

“In Pickleball will be the Vogue of Pickleball, printed on heavy stock and appealing to the mostly older and well-off Americans who live for the game.”

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The first issue features Teddi Mellencamp Arroyave of “The Real Housewives of Beverly Hills,” and articles will include fun quizzes and lifestyle tips for living your best active lifestyle on the pickleball court.

“Coming out of this pandemic, people crave a sense of community and escape,” said In Pickleball creative director Armus.

“Pickleball is an inclusive community that welcomes anyone who wants to experience the joy of playing. The minute you step onto a court, you can have a good time. It’s something we need in our culture.”

Sportscaster Taylor McGregor recently did a segment on how the Chicago Cubs baseball team has become “addicted to the game.”

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Porter thinks the magazine’s main demographic will be among those who are 50 years or older, however, he also believes that the game is becoming much more popular among younger people, so he has hope that they can market the magazine and game to take on a more youthful look. 

The first issue of the magazine will be distributed for free to about 30,000 various resorts, hotels, and other venues that offer sports accommodations specifically for pickleball. 

“While we will welcome all advertisers, we think like many magazines today, it has to be reader support. This is just the first step in what will ultimately become a multi-platformed, involving social media, a Web presence and e-commerce.”

Pickleball, for those who don’t know, is a cross between badminton and wiffleball. In 2019 it was reported that the US had around 30,000 pickleball courts throughout it, a 133% increase in the amount of courts present in the country for the past 5 years. 

“My first job in publishing was with the magazine Fly Fisherman with Ziff Davis Publications, which had specialized sports magazines like Backpacker and Sports Diver as well as some small tech magazines covering the nascent computer industry. In a lot of ways, I am going back to my roots,” said Porter.

Drew Barrymore Announces Launch Of Lifestyle Magazine 

Drew Barrymore has become a lifestyle guru within the past decade of her career. Between her numerous acting jobs, role as talk show host, and overall social media presence, the mogul has become a major influencer in terms of how people lead their everyday lives. 

‘Drew’ will be a quarterly lifestyle magazine which will aim to continue the same legacy that Oprah Winfrey led with her O Magazine brand. Fashion and lifestyle magazines in general have been closing or reducing their output within the past year as a result of the pandemic, and a lack of interest in the subject matter that these publications pushed. 

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Barrymore, however, is hoping that her magazine will revitalize the lifestyle/fashion/wellness magazine brand, especially considering the pandemic is coming to an end. 

“Magazines are such a huge part of my life and they’re such a huge part of my inspiration for everything I do. I’ve lined my walls with magazine tear sheets since I was like 10 years old. I have a picture of myself in my bedroom and it’s like floor to ceiling and wall to wall. I’ve always loved magazines because of the paper and the experience,” Barrymore explained. 

According To Barrymore, Drew the magazine will emphasize her role as a celebrity, and feature her experiences with beauty, travel, and food. The magazine will first be made available at Walmart and then all US newsstands a week later, and it will retail for $10. She calls the project an “optimism magazine that is both very commercial and very personal.”

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Crystal Meers is expected to act as editor-in-chief for the magazine; Meers used to contribute to Gweneth Paltrow’s Goop website. Christy Doramus will serve as the magazine’s editor-at-large and Barrymore will be providing an “agony aunt” column along with acting as the founder of the publication. 

The magazine will be published by Bauer Media, and while both Bauer and Barrymore are aware of the risk of publishing a magazine in 2021, they have confidence people will be reaching for it. “A lot of the magazines that are struggling are very, very driven by advertising. Our focus is always on the consumer revenue stream. And we start with something that can make money just from engaging the consumer the right way. Our philosophy has always been if we do that, the advertisers will follow, versus trying to start someplace where we think there’s a really nice ad market and what can we create to satisfy that.”

“My goal with the magazine is to get to do a second one and to keep going from there,” Barrymore said.

“You just need chances so I hope to get the chance to do another one. That’s where my focus is – not being afraid and not planning too far ahead for what I don’t know is possible yet. I’ve never been good when people are like: ‘Where do you see yourself in five years?’ I’m like: ‘I have no idea.’”