The pickleball craze sweeping across America has become so popular that a new lifestyle magazine is being launched specifically regarding the sport.
Dick Porter and magazine designer J. Armus are launching the magazine “In Pickleball,” which is described as a “new sports-lifestyle magazine aimed at fans of the fast-growing game.”
“In Pickleball will be the Vogue of Pickleball, printed on heavy stock and appealing to the mostly older and well-off Americans who live for the game.”
The first issue features Teddi Mellencamp Arroyave of “The Real Housewives of Beverly Hills,” and articles will include fun quizzes and lifestyle tips for living your best active lifestyle on the pickleball court.
“Coming out of this pandemic, people crave a sense of community and escape,” said In Pickleball creative director Armus.
“Pickleball is an inclusive community that welcomes anyone who wants to experience the joy of playing. The minute you step onto a court, you can have a good time. It’s something we need in our culture.”
Sportscaster Taylor McGregor recently did a segment on how the Chicago Cubs baseball team has become “addicted to the game.”
Porter thinks the magazine’s main demographic will be among those who are 50 years or older, however, he also believes that the game is becoming much more popular among younger people, so he has hope that they can market the magazine and game to take on a more youthful look.
The first issue of the magazine will be distributed for free to about 30,000 various resorts, hotels, and other venues that offer sports accommodations specifically for pickleball.
“While we will welcome all advertisers, we think like many magazines today, it has to be reader support. This is just the first step in what will ultimately become a multi-platformed, involving social media, a Web presence and e-commerce.”
Pickleball, for those who don’t know, is a cross between badminton and wiffleball. In 2019 it was reported that the US had around 30,000 pickleball courts throughout it, a 133% increase in the amount of courts present in the country for the past 5 years.
“My first job in publishing was with the magazine Fly Fisherman with Ziff Davis Publications, which had specialized sports magazines like Backpacker and Sports Diver as well as some small tech magazines covering the nascent computer industry. In a lot of ways, I am going back to my roots,” said Porter.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at firstname.lastname@example.org.