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‘Can We Send Her Back’: Wendy’s Under Fire for Mocking Katy Perry’s Blue Origin Space Flight

Wendy’s recent online jab at Katy Perry’s participation in Blue Origin’s historic all-female space flight has sparked backlash, leaving some of her fans demanding an apology.

Shortly after Perry, 40, and fellow crew members, including journalist Gayle King, Lauren Sánchez, former NASA scientist Aisha Bowe, bioastronautics researcher Amanda Nguyen, and film producer Kerianne Flynn, returned from their approximately 11-minute space journey on April 14, the fast food chain’s official social media accounts took aim at the pop star.

In one particularly controversial post, Wendy’s remarked, “Can we send her back,” while another criticized the flight’s “celebration of women” by stating, “When we said women in STEM, this isn’t what we meant.”

These comments didn’t just ignite division among Perry’s fans; they also contributed to ongoing tensions between Perry and fellow musician Kesha, 38, who posted a photo of herself smirking and holding a Wendy’s cup later that day. Now, an insider familiar with the situation is speaking out, calling Wendy’s posts “not only disrespectful but blatantly inappropriate.”

“Wendy’s didn’t make a joke. They made a choice,” the insider told PEOPLE magazine, emphasizing that the company, as a major corporate brand, had an obligation to act responsibly.

“This wasn’t harmless banter. This was a billion-dollar brand using its platform to publicly demean a woman,” the source added, contending that “when billion-dollar brands join in, it’s irresponsible.”

In response, Wendy’s offered a neutral statement to PEOPLE, stopping short of a formal apology: “We always bring a little spice to our socials, but Wendy’s has a ton of respect for Katy Perry and her out-of-this-world talent.”

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The source pointed out the irony in Wendy’s targeting Perry during a proclaimed groundbreaking moment for women.

“[Wendy’s is] not adding to the conversation. They’re dragging it down, and this kind of behavior contributes to a culture where women are punished for standing out or a woman daring to do something different is a target…Telling a woman that she should be ‘sent back’ is shameful bullying and reflects a troubling willingness to tear down in today’s society. What’s worse is that the face of Wendy’s is a woman, which makes this decision not just hypocritical, but painfully ironic.”

Perry also briefly entertained her fellow passengers in space with a rendition of “What a Wonderful World,” all while promoting her upcoming tour setlist.

The criticism surrounding the Blue Origin flight extends beyond Wendy’s, with public debate focusing on the environmental impact and costs associated with private space travel.

Numerous celebrities have voiced their disapproval of the flight, including model and actor Emily Ratajkowski, who expressed being “disgusted” by the situation. “That’s end time shit,” Ratajkowski remarked in a TikTok video, “Like, this is beyond parody.”

“You say that you care about Mother Earth, and it’s about Mother Earth, and you’re going up in a spaceship that is built and paid for by a company that’s single-handedly destroying the planet. Look at the state of the world and think about how many resources went into putting these women into space. For what?”

Earlier this month, on April 3, actor Olivia Munn also questioned the purpose of the flight, stating, “I know this probably isn’t the cool thing to say, but there are so many other things that are so important in the world right now.”

“What are you guys gonna do up in space? What are you doing up there? I know this is probably obnoxious, but like, it’s so much money to go to space, and there’s a lot of people who can’t even afford eggs.”

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However, the flight’s participants have robustly defended the significance of their mission, highlighting the inspirational value of female representation.

Gayle King, 70, openly addressed these criticisms on CBS Mornings.

“Space is not an either-or. It’s a both. And because you do something in space doesn’t mean you’re taking anything away from Earth. And what you’re doing in space is trying to make things better here on Earth.”

King further expressed disappointment in the backlash, urging critics not to overlook the flight’s positive influence on women and girls. “There was nothing frivolous about what we do,” King asserted.

“So, you know, I’m very disappointed and very saddened by it [the criticism]. And I also say this—what is it doing to inspire other women and young girls? Please don’t ignore that.”

Lauren Sánchez, who is engaged to Jeff Bezos, echoed this sentiment passionately, inviting skeptics to witness firsthand the dedication behind Blue Origin’s initiatives.

“I would love to have them come to Blue Origin and see the thousands of employees that don’t just work here, but they put their heart and soul into this vehicle,” she told PEOPLE.

“When we hear comments…I just say, ‘Trust me. Come with me. I’ll show you what this is about, and it’s really eye-opening.’”

However, much of the public discourse has revolved around the flight not being inherently feminist but rather a display of capitalistic messaging for an experience that posits itself as “for the benefit of the Earth” while remaining inaccessible to most of society.

wendys

Wendy’s Says It Won’t Use Surge Pricing After Internet Backlash

The fast food chain Wendy’s clarified that it has no plans to use “surge pricing” during its busiest hours. The announcement, made on Tuesday, followed reports in multiple media outlets suggesting the business is considering experimenting with dynamic pricing that changes throughout the day in response to customer demand.

In a statement, the company asserted that the dynamic pricing model was being misinterpreted. The chain says it intends to reduce prices during slower periods rather than increasing them during busy ones.

“We said these menu boards would give us more flexibility to change the display of featured items. This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants. We have no plans to do that and would not raise prices when our customers are visiting us most. Any features we may test in the future would be designed to benefit our customers and restaurant crew members. Digital menu boards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

Senator Elizabeth Warren weighed in on the issue on her X account, suggesting the new strategy is exploitative.

“Wendy’s is planning to try out ‘surge pricing’— that means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same. It’s price gouging, plain and simple, and American families have had enough.

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The company is already the most expensive fast-food restaurant among competitors like McDonald’s, Taco Bell, Burger King, and Chick-fil-A.

In an earnings call earlier this month, Wendy’s CEO Kirk Tanner highlighted that upselling and dynamic pricing were key strategies for driving sales growth. “We will begin testing more enhanced features like dynamic pricing and day-part offerings along with AI-enabled menu changes and suggestive selling,” he said.

“As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase further supporting sales and profit growth across the system.”

Many businesses, including rideshares like Uber and Lyft and ticket distributors like Ticketmaster, employ dynamic pricing models to charge higher rates in response to user demand.

In an email to CNN, the company reiterated that it will not employ a similar system.

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. This was not a change in plans. It was never our plan to raise prices when customers are visiting us the most.”

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Juan Castillo, assistant professor of economics at the University of Pennsylvania, told CNN that “surge pricing” was a poor choice of words to describe the pricing strategy.

“Whoever called it surge pricing made the worst marketing mistake you can think of. Surge pricing sent the message to everybody that this is mostly about increasing prices. That created a very negative reaction from the public.”

According to Jonathan Maze, editor-in-chief of the trade publication Restaurant Business, the introduction of dynamic pricing to Wendy’s may lead to other fast food restaurants adopting the technology.

“If Wendy’s idea works, it could get others to do something similar, and I wouldn’t be surprised to see another chain or two test the idea themselves, given what Wendy’s is doing.”

In response to Wendy’s announcement, Burger King is giving out free burgers from Feb. 28 to March 1 on purchases of $3 or more.

“We don’t believe in charging guests more when they’re hungry,” Burger King wrote in a press release announcing the limited-time deal. “Surge pricing? Well, that’s new,” the company added. “Good thing the only thing surging at BK is our flame!”

In order to implement digital menu boards at all of its restaurants in the United States by the end of 2025, Wendy’s intends to spend approximately $20 million. Over the next two years, another $10 million will be set aside to bolster digital menu upgrades internationally.

McDonalds Golden Arches

McDonald’s Is Fighting The Chicken Sandwich Battle With Breakfast

The fast food industry is one of the most lucrative and vast businesses in the World today. Companies such as McDonald’s, Wendy’s, Burger King, Chick-fil-A, and Popeyes, to name a few, are in constant competition with one another over which is the most superior, even though all are globally successful. 

One of the most recent fast food “battles” that has taken over the nation was between Popeyes and Chick-fil-A, and it involved an American staple; the chicken sandwich. Now, McDonald’s wants to throw its hat in the ring at the chance to prove that they might have the best chicken options. For a limited time, McDonald’s has announced that they are expanding their breakfast menus nationally to include Chicken McGriddles and McChicken Biscuit sandwiches; previously these options were only available in a few regional locations. 

McDonald’s is also currently in the trial phases of creating their very own crispy chicken sandwich, along with a deluxe version that would include lettuce, tomatoes, and mayo, however, the sandwich is currently only available in Knoxville, Tennessee and Houston, Texas. 

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With chicken sandwiches being the token of fast food desire for so many this past year, McDonalds franchise workers began to worry that their very limited chicken menu items would set them back exponentially. Especially in comparison to establishments like Chick-fil-A, who are known for their premium chicken sandwiches. 

“Unfortunately, [customers] have to go to Chick-fil-A for the chicken sandwich they crave. We have great Chicken McNuggets and our McChicken is a very good product. But we do not compete in the premium chicken sandwich category, either grilled or crispy,” said the National Owners Association for McDonald’s.

Linda VanGosen, vice president of menu innovation at McDonald’s, recently stated in an interview that the increase in demand for more chicken-based menu items paralleled similar demands for an expansion on their popular breakfast menu. So in order to satisfy all customer desires, they combined both demands and decided to expand on the breakfast menu with the Chicken McGriddles and McChicken Biscuits. 

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She also mentioned that in the regional areas of the country where these items have already been implemented on the McDonald’s menu, customers have “enthusiastically welcomed” the newer chicken options that are now available nationally. 

The move to integrate more chicken into their breakfast menu may seem like a weird choice considering that they’re competing with two companies that are known for just a standard chicken sandwich, however, for McDonald’s it actually makes perfect sense. As previously stated by the board, McDonald’s can’t compete with the likes of Chick-Fil-A when it comes to a traditional chicken sandwich. However, when it comes to breakfast, McDonald’s is the company that is not to be competed with; in terms of other fast food establishments. 

McDonald’s is definitely the fast food leader of breakfast menus, so much so that in 2015 they started serving their breakfast items all day. So it makes sense that, as a company, they decided that if they wanted to contest with the likes of Popeye’s, they would need to play to their strengths; in this case, that would be breakfast. Other fast food establishments, such as Wendy’s, are following in the same footsteps in terms of breakfast, but the individuals working in corporate aren’t too concerned. 

“We’ve seen competitors … ramp up their activity during this year. Breakfast is an important segment for us to protect and grow. We’re used to fighting for our share, and we’ll carry on doing that,” former McDonald’s CEO Steve Easterbrook said.