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Disinformation

Disinformation Campaigns On the Rise Around the World

The United States is currently in the midst of an intragovernmental conflict that speaks to the core of questions about the proliferation of truth and facts in a democracy and about how disinformation can spread to corrupt the ordinary political processes that ensure fair and proper representation of citizens by government. The Trump administration, infamous for its strategy of communicating falsehoods and outright lies in an unyielding effort to smear any and all political opposition, nevertheless enjoys seemingly-unshakable support from a core constituency of voters who, while not representing the majority of American voices, enable largely unchecked majority rule in the federal government. The stability of this coalition speaks to the efficacy of disinformation campaigns, promulgated by the White House and repeated unquestioned by propaganda outlets including Fox News. The success of such campaigns affecting the US has resulted in similar strategies being tried in other governments, as the New York Times reports that at least 70 countries have had disinformation campaigns.

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The article references a report conducted by the Computational Propaganda Research Project at the University of Oxford, which studied governments that spread disinformation “to discredit political opponents, bury opposing views and interfere in foreign affairs.” According to the report, the number of governments employing such tactics has more than doubled in the past two years, and manipulation of social media is a key factor in their expansion. Despite efforts from companies like Facebook, Twitter, and others to combat disinformation, colloquially called “fake news,” social media remains the primary avenue by which malicious actors spread deliberately harmful information, owing to the lack of journalistic standards inherent to the way information spreads on the medium. Governments use disinformation on social media to interfere not only in their own elections, but in the elections of other countries, as infamously exemplified by the Russian government’s successful effort to leverage their Internet Research Agency to improve Trump’s odds of being elected.

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One notably prominent actor in the disinformation space is China, which has long been known to proliferate political lies and has expanded its efforts in the wake of pro-democracy protests in Hong Kong, leveraging technology in innovative and uniquely destructive ways. As time has progressed, disinformation campaigns have become more formalized and professional operations, as governments have recruited university students and others to create and spread disinformation on fake social media accounts. Generally, disinformation campaigns don’t produce news articles, which are easy to identify as disreputable, but instead create content like memes and videos, which are spread anonymously and for free and are difficult for social media platforms to spot. Given the fact that an increasing number of people get their information about politics from social media instead of traditional news organizations, the proliferation of disinformation via memes is particularly worrying.

The threat of disinformation is real, but it can be reduced by the development of a well-informed and thoughtful citizen population

Because of the awesome power of the United States on the world stage and growing concerns about the stability of its democracy, of particular concern is the integrity of the 2020 election. Given the success of their disinformation campaign in 2016 and the relative lack of consequences faced for having conducted it, Russia is likely to attempt to meddle in the election again, supporting the incumbent president over the democratic nominee. The incumbent party has additional advantages in the form of gerrymandered district maps, which have prevailed despite ongoing legal challenges, the gradual weakening of the Voting Rights Act, and the electoral college, which has allowed Republican candidates to win the presidency despite losing the popular vote on multiple occasions. And the incumbent party, having benefited from Russia’s interference, has already demonstrated a willingness to corrupt the country’s system of free and fair elections, most recently by actively soliciting the help of a foreign government to smear a political rival.

Given the threat of disinformation, it falls upon citizens to become extra vigilant in defending themselves against propaganda and false beliefs. The best way to do so is to maintain a skeptical yet inquisitive attitude concerning the validity of political information, and to develop a sense of news literacy to serve as a guide in navigating questionable and murky developments. To be well-informed, it is essential to understand why certain media outlets are trustworthy and why others aren’t, which comes from an understanding of how news outlets go about finding sources and verifying their reports, and to have the ability to separate facts from opinions and recognize bias when it’s present not only in the news, but in oneself. The threat of disinformation is real, but it can be reduced by the development of a well-informed and thoughtful citizen population, which starts at the individual level.

On phone

New App, “Inspo Network,” Aims to be the Netflix of Lifestyle Brands

So much of how we see our lives these days is through the lens of our smartphones and the Internet. Social media has revolutionized how we conduct our relationships, and entertainment is forever changed by the advent of streaming media platforms like Youtube and Netflix. And when it comes to shopping, you can find nearly anything on Amazon, and as its supply and delivery network expands, the platform will continue to replace major retail locations as primary shopping destinations. Certainly, the tech industry provides ample opportunities for start-ups who are looking to introduce convenience and efficiency into the way we live our lives. Inspo Network, a Seattle start-up, intends to do just that.

The Inspo Network App, which gets its name from the slang term for an inspirational piece of clothing or other object, is an app available for iOS that partners with brands and content creators to sell clothing, beauty products, fitness products, and more. As the company’s primary revenue stream is in sales, the app essentially functions as a platform for advertising merchandise and streamlining the consumer purchasing experience. The app also allows users to save content for later, and even offers personalized recommendations based on the user’s browsing experience. Currently, the app has an average rating of 4.9/5 stars on the App Store, and user reviews applaud the app for being easy to use and visually appealing.

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The design of the app draws heavily from competing platforms like Instagram and Twitter, and presents users with a row of tabs at the bottom of the screen, offering features like viewing favorited images and discovering new channels. The app groups content into particular subcategories like clean beauty, makeup, and skincare, and is advertised as offering an alternative to “social media clutter” for browsing lifestyle-oriented products. As these products are often associated with celebrities or popular figures on social media, the shopping experience on Inspo Network is tightly integrated with these individuals, who can make money from the app by selling items featured in their content. Because the app functions as a platform for creators to showcase a premium line of products, the quality of the content posted via the app is fairly high across the board, differentiating the app from platforms where just anyone can share pictures and videos.

Though the app is relatively new, it faces fierce competition in the form of Instagram, which has recently rolled out a feature allowing high-profile members to sell products in a similar way. Amazon, too, has competed in this space with the Instagram-like Spark, which presented users with a feed populated with so-called “shoppable images.” What Inspo Network has going for it, then, is its focus on the shopping experience and the elimination of distractions normally associated with social media use, coupled with many of the same popular influencers who can be found on a multitude of platforms. Recently, Inspo Network has raised $3 million from venture capital firm Graycroft, which is on top of the $5.5 million the company raised from PSL ventures when it was founded.

TikTok

TikTok: The Future of Social Media?

The expansion of social media into our everyday lives seems to be unstoppable. Even for those of us who stubbornly refuse to sign up for platforms like Facebook, Twitter, and Instagram, these services influence us on a daily basis: Twitter has become the platform of choice for companies, celebrities, and politicians to give their immediate reactions to current events; and major events like parties and reunions are planned via Facebook, causing headaches and potential missed opportunities for those without an account. And as this expansion continues, new social networking services are popping up that re-write the rules of how social apps should operate, exploiting our collective human desire for connection and stimulation with increasingly sophisticated artificial intelligence programs. One such app is TikTok, which paves the way for the future of social media by doing away with the traditional framework of aggregating content from accounts selected by the user in exchange for pursuing engagement as its primary goal.

Unlike most popular social media services, TikTok was created not in the United States but in China, and not as an independent start-up but as the flagship product of an established artificial-intelligence and machine learning company called ByteDance. Whereas other platforms onboard new users by encouraging them to connect with the accounts of people they know, TikTok drops you straight into a never-ending stream of content, aggregated seemingly at random, before you even make an account. You’re not immediately invited to view the content created by people you know, as you might expect; rather, the app invites you to follow trends, organized by hashtags under the “Discover” tab, and create content befitting these trends to gather an audience, albeit an often-ephemeral one.

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While the short videos you see in the app seem to be hand-picked for their humor, creativity, or charm, they are in fact curated by complex algorithms fed by data collected on the app’s massive user base. Over time, the app leverages machine learning and artificial intelligence to build a profile of your viewing and engagement habits, fueling an ever-more addictive and engaging stream of content tailored to your preferences. This shift away from content posted by your friends towards content the app predicts you’d enjoy is representative of a larger overall trend in the evolution of social media; as platforms like Facebook, Instagram, and Twitter have grown, their feeds began to organize and select content according to a set of rules defined by the company, rather than by the user.

This approach has proven to be an overwhelmingly successful one for ByteDance, so much so that concerns have been raised about the app’s addictive qualities, particularly among the community’s younger members. In response to these concerns, the company introduced a “Digital Wellbeing” section of the app’s Privacy and Settings menu, enabling users and their parents to set restrictions on how long the app can be used per day. Additionally, many have expressed worries about the app’s potential to show inappropriate or dangerous content to a young audience, and TikTok was fined for violating the Children’s Online Privacy Protection App in the US, leading the company to implement a kids-only mode which prevents children from uploading data to the app. These concerns, and the resulting updates to the app, represent the exceedingly few instances in which TikTok’s developers have taken a direct approach in managing the spread and proliferation of content, which is almost entirely directed by a combination of the community’s contributions and the algorithm’s attempts to proliferate attention-grabbing content.

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TikTok represents a fundamental shift in the social app ecosystem, away from the goal of connecting users to one another and towards the goal of generating engagement for its own sake. All aspects of the app’s design, from its content-focused front-end to its leverage of sophisticated algorithms to curate content, are engineered to maximize engagement while remaining completely agnostic as to what type of content gains traction. This focus on engagement explains the app’s resounding success, especially among young people: in the modern social app ecosystem, developers compete with one another not for your money but for your attention, and as TikTok is singularly focused on maximizing its share of your attention, it sucks the life out of competing social apps. As such, one can expect other platforms to continue to gravitate towards this engagement-centered philosophy, and while the greater social ramifications of this approach are as of yet hard to predict, they are bound to be substantial.

Social Media Platforms

Social Media Platforms Want To Get Rid Of Likes To Make You A Happier Person

Social media platforms all around have begun to see the effect that this craving for validation has on the mental health of younger users, and even older ones. So much so that Facebook, Twitter, and Instagram have all discussed removing the feature that publicly shows the amount of likes/retweets/shares a post has all together from it’s platforms.