Tourism Returns To Pre-Pandemic Highs With More Than 1.4 Billion People Traveling Last Year
The UN’s World Tourism Organization (UNWTO) has released its annual year-in-review data for 2024, revealing that the tourism industry around the world has returned to pre-pandemic levels.
The report stated that around 1.4 billion traveled internationally last year. The exact number of individuals makes up 99% of the amount of travelers from 2019, the year before the Covid-19 pandemic impacted the world and isolated everyone.
For 2024, that amount of traveling led to $1.9 trillion being spent within the tourism industry. On average, that means each traveler spent more than $1,000 during their trips.
More specifically, Europe was the most-visited continent with 747 million people traveling there in 2024, according to the UNWTO.
France ended up being the world’s most-visited nation in 2024 with about 100 million visitors, according to France’s own figures from their tourism board. Spain was close behind them with about 98 million tourists last year.
“2024 was an exceptional year for French tourism, promising prospects for 2025!” Atout France, the country’s national tourism marketing department, said in a statement.
The 2024 Summer Olympics was a major reason for these high numbers, as well as the re-opening of the Notre Dame cathedral in Paris, and the 80th anniversary of the D-Day landings in Normandy.
The UNWTO reports that around 316 million people traveled to Asia and the Pacific last year, 213 million went to the Americas, 95 million to the Middle East, and 74 million to Africa.
In the Middle East, Qatar saw a 137% increase in tourism, which many are crediting to the nation’s investments in infrastructure. Additionally, Qatar Airways was named the world’s best airline in 2024.
Based on this report, global tourism isn’t just returning to previous pre-pandemic levels, it’s actually exceeding them.
The UNWTO’s panel of experts cautioned that “balancing growth and sustainability will be critical in 2025 [and advised] the discovery of lesser-known destinations.”
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at eric.mastrota@thenationaldigest.com.










