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How 3D Technology Will Help Increase Online Home Goods Sales

Wayfair, a popular online retailer for home goods, recently had their co-founder discuss how they believe the implementation of 3D technology will help improve the customer experience when it comes to buying new pieces of furniture for their homes. 

Steven Conine, co-founder and co-chairman of Wayfair, discussed how the company has been experimenting and investing in 3D and AR (augmented reality) technology to make it easier for customers to see how a certain product would look inside their space without having to leave. 

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“AR/VR is certainly a space we’ve been playing with for quite a while now, and we do believe that over time it can have a meaningful impact in terms of making it easier to shop for your home from your home.”

The company also believes eventually that this technology can be used at actual retail locations around the country. While Wayfair doesn’t currently have any physical locations, they’ve already begun experimenting with brick-and-mortar pop-up shops which feature design service teams that can help customers furnish their spaces. 

“Ideally, I think at some point in the future every home in the U.S. will have a 3D model associated with it,” Conine said. 

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“We could have a design services team in our store who could give you a very personalized experience and actually help you visualize products in your space, help guarantee that it will fit, it will flow well and it’s the look and style you want.”

Throughout the pandemic, Wayfair saw a major surge in sales, as many other online retailers selling home goods saw because more people are investing in their spaces. Conine claimed that office furniture and home accessories were among the most popular purchases, so the idea to invest in this new advanced technology seemed like a no brainer.  

VR and AR technology would allow customers to see how a certain chair would look with their desk, or painting above their fireplace, basically they can literally see what their space would look like without the commitment of buying a product and having to wait to see how it looks when it arrives.

“I’m not worried about seeing a decline in sales because of the nature of home improvement. There’s a never-ending list of projects or products you want for your home. There is always something you are in the market for,” Wayfair CEO Niraj Shah said, in response to the decline in sales with the nation reopening.